Lifted Research Group, widely known as L-R-G, announced a partnership with Clean Plate Club (CPC) to design and market footwear collections under the L-R-G brand name. Under the terms of the licensing agreement, the footwear collections will be sold in L-R-G's existing high-end distribution channels including better department stores and specialty stores in the U.S., as well as through international distribution partners and the L-R-G online shop. In addition to the existing accounts mentioned above, the collection will also target footwear specific retailers.
L-R-G's CEO Robert Wright believes, “LRG footwear is a natural extension of our brand. It is something that we have wanted to do since our inception and we have found the perfect partners in CPC to execute our collective vision.”
The inaugural Fall 2012 collection will drop in July 2012. The collection will consist of three categories: casual lifestyle, athletic lifestyle and outdoor.
“It's a real honor to be chosen by Robert and his team,” says Jon Buscemi, Managing Partner, speaking on behalf of his partners at CPC. “Working on a footwear collection for a brand like L-R-G, that has so much to draw from, is exciting.”
CPC has partnered with The Foundation Group to handle all domestic US sales, international sales will be handled by Kanvas International.