Superfeet Joins Grassroots Outdoor Alliance
Superfeet joined Grassroots Outdoor Alliance as a vendor partner.
Cutter Gloves Becomes Official Glove of USA Football
Cutters Gloves and USA Football announced a new partnership – with Cutters becoming the official glove of football’s national governing body…
Fila to Sponsor Jelena Jankovic
Fila signed an endorsement agreement with WTA Tour tennis star and former Number 1 ranked Jelena Jankovic…
Superfeet Joins Grassroots Outdoor Alliance as a Vendor Partner
Grassroots Outdoor Alliance announced that Superfeet has joined its organization as a vendor partner…
BSN Sports Secures Team Deal with Mission Athletecare
BSN Sports, formerly Sport Supply Group Inc., has entered an exclusive agreement with Mission Athletecare to market and distribute Court Grip to the team dealer and institutional markets…
Coldpruf Base Layer to Debut ECO Line at Outdoor Retailer Winter Market Show
The outdoor industry will get an in-depth look at Coldpruf Base Layer's new ECO with Microban line at the Jan. 19-22 Outdoor Retailer Winter Market show in Salt Lake City, UT. The affordable new line features the company's signature true-to-size
Garmont to Unveil PowerLite AT Series at ORWM and SIA Show
Garmont USA will unveil their newest breakthrough – the PowerLite AT Series – at the upcoming Outdoor Retailer Winter Market and SIA Snow Show…
Optic Nerve Announces New Goggle Ahead of Winter Trade Shows
Sport sunglass maker Optic Nerve announced that its new Boreas premium goggle will be on display at the Outdoor Retail Winter Market and SIA Sport Show…
SIA: Lack of Snow Having Significant Negative Impact on Snows Sports Sales
SnowSports Industries America (SIA) reported that snowsports sales from August through November were running 5 percent ahead of the same period a year ago but that the pronounced lack of snow in December and January has “had a significant negative impact
CamelBak Hires Eastern Regional Sales Manager
CamelBak announced the addition of Jeremy Hancock to its North American sales team. Hancock joins CamelBak as the eastern regional sales manager…
Shaquille O’Neal Launches Shaq.com
Shaquille O'Neal, the legendary NBA center, has launched Shaq.com, a site dedicated to everything about Shaq and his many projects. Mary Gleason was also formerly retained to oversee management of the Shaquille O’Neal brands: Shaq and Dunkman..
Nike Announces Plans for Greater China Headquarters
Nike, Inc. announced plans for the development of a new centralized campus for Nike's employees in Shanghai, China. The nearly 600,000 square foot headquarters will be built at The Springs, Tishman Speyer's newest mixed-use development in Shangh
RECALL: 30,400 Kids Helmets Fail CPSC Safety Test
Triple Eight Distribution, Inc., of Port Washington, NY is voluntarily recalling about 30,400 bicycle helmets for children and youth because product testing demonstrated that they do not comply with Consumer Product Safety Commission safety standards for
Onitsuka Tiger Launches 2012 Brand Campaign
Asics announced the launch of the Onitsuka Tiger 2012 global brand campaign. The campaign will span one year from January 2012 and will be featured at a number of events, including music concerts, art exhibits, and festivals…
Dickies Inks Gloves Deal with Cordova
Dickies reached a new licensing agreement with Cordova, a manufacturer and marketer of personal protective equipment. The first line of Dickies-branded gloves from Cordova is expected to appear…
