Grassroots Outdoor Alliance announced that Superfeet has joined itsĀ  organization as a vendor partner.

Brad Parry, VP national sales at Superfeet, said, “The Grassroots Outdoor Alliance represents some of the best independent retailers in the industry and we are thrilled to take our relationship with them to a new level. The dominant market share owned by Superfeet in the outdoor channel is largely due to the efforts of dedicated retailers like these who provide an extremely high level of service to their customers and our consumers. We are confident that this new partnership will enable both parties to see growth among current and new consumers that can benefit from our products.”

Today, Grassroots Outdoor Alliance has 38 members with nearly 80 retail locations across the United States.

Roanne Miller, president of Grassroots Outdoor Alliance states, “The combination of a history of producing fine, quality products and dedication to their employees, shows that Superfeet shares many of the same goals and ethics as retail members of Grassroots Outdoor Alliance. We’re choosy about who our vendor partners are but with these types of goals and expectations, Superfeet is an easy fit as a vendor partner.”