OIA VantagePoint: December Outdoor Product Sales Rose 5.3 Percent
Outdoor Industry Association released its December OIA VantagePoint™ Monthly Trend Report, which reveals that outdoor product sales grew 5.3 percent to $2.20 billion in the five-week fiscal month of December. Strong sales of outdoor apparel more than offs
Winter Sports Fans Highly Likely to Track Brands via Social Media
A new survey conducted in December indicates that 74 percent of winter sport participants use social media sites and 84 percent of them use it to follow brands. The research shows coupons and giveaways top the list of what these fans want from brands'
Reebok Launches Global Marketing Campaign Around CrossFit
Reebok launched a new, fully integrated marketing campaign – The Sport of Fitness Has Arrived. At the center of the campaign is CrossFit, the strength and conditioning program. With the campaign, Reebok said it is “aiming to change the way people perceiv
Lululemon Hikes Q4 Guidance, Touts Bold Expansion Plans
Lululemon Athletica Inc. raised its guidance for the fourth quarter ending Jan. 29, to a range of 47 cents to 49 cents, up from its previous guidance range of 40 cents to 42 cents. Revenues are expected to come in the range of $358 million to $363 million
Gear Aid Announces New Odor Eliminator
Gear Aid™, the gear repair and maintenance brand by McNett®, announced the availability of a new odor eliminator. Specially formulated for toe shoes, barefoot shoes and other minimalist footwear, Rank Away™ is a safe and effective solution designed to tr
Wolverine Expects 2011 Revenues At Low End of Range
Wolverine Worldwide said last week it expects revenues for 2011 to approximate the low end of its former guidance. At the ICR XChange investor conference, Don Grimes, SVP, CFO and treasurer, said the fourth-quarter's revenue performance was impacted
Genesco Hikes EPS Guidance On Healthy Comp Sales
With sales same-store sales jumping a stronger-than-expected 13 percent in the quarter ending through Jan. 7, Genesco Inc. again raised its guidance for the year by a dime a share. In the same year-ago period, same store sales increased 9 percent…
Crocs Sees 4Q Revenue At High End Of Guidance
Crocs Inc. said fourth-quarter revenue's will be at the high end of prior guidance of $200 to $205 million. It also indicated it will reach its goal of having full-year sales exceed $1 billion for the first time in the company's history…
SIA: After Strong November, Lack of Snow Hurt December Snow Sports Sales
Snow sports dollar sales from August through November 2011 were running 10 percent ahead of the same period a year earlier, but have since dropped off sharply due to lack of snow in the lower 48, Snowsports Industries America reported last week…
Mobile Triples Share of Total Paid Search in Q4
Retailers tripled the percentage of their search advertising budgets devoted to mobile users in the fourth quarter, according to IgnitionOne, a leading digital marketing firm which manages more than $1 billion in online advertising.
Chariot Carriers Recalls 44,000 Bike Trailers, 70,000 Conversion Kits
Chariot Carriers, now owned by Thule, is voluntarily recalling about 44,000 bicycle trailers and 70,000 bicycle trailer conversion kits because the trailer’s hitch mechanisms can crack and break, causing the trailer to detach from the bicycle…
Outside’s 2012 Best Places to Work Deadline Set for Feb. 24
Outside magazine has set Feb. 24 as the registration deadline for this year's 2012 “Best Places to Work” nominations. Outside’s Best Places to Work program recognizes employers that empower their employees to live bigger, better liv
Famous Footwear Sees Weak Holiday Traffic
Brown Shoes said pricing and pairs per transaction showed “nice improvement” at Famous Footwear over the holiday period but traffic and conversion were down…
Dick’s Sporting Goods Taps Anomaly as Ad Agency
Dick's Sporting Goods has selected Anomaly as its new agency, the retailer confirmed. It's the first retained-agency relationship for Dick's and marks a shift from its strategy of relying on an in-house creative team and various production
Moosejaw Launches New Stores and Retail Concept
Moosejaw, the outdoor retailer based out of Detroit, announced the grand opening date of Mar. 3rd , 2012 for their 8th retail location in Natick, MA. The Natick location will be the first to embody Moosejaw's new retail concept and design…
