Moosejaw, the outdoor retailer based out of Detroit, announced the grand opening date of Mar. 3rd , 2012 for their 8th retail location in Natick, MA. The Natick location will be the first to embody Moosejaw's new retail concept and design.
“We wanted to do something totally unexpected from what you would find in a typical outdoor store. When customers come in they will want to explore and engage with their surroundings, the staff and the technology in the space,” explains Bryan Lively, Vice President of Retail.
The first thing shoppers will find when they walk in is a chill hang out space with Fight Club playing 24/7. That part about Fight Club might not be true. There’s also a disco themed dressing room, table tennis, and a giant wall of “Moosejaw’s Fav Custies”. Moosejaw even knocked a huge hole in the wall between the store and the stock room to give a peak behind the curtain.
Moosejaw will use technology to create a seamless retail experience between how customers shop online and in brick and mortar stores. Armed with WiFi, iPads and mobile POS systems, the staff will not be tethered to a large checkout counter but rather engaging customers throughout the entire store, showing customers online product reviews, checking inventory at other locations and completing transactions on the spot.
Moosejaw's unique brand and culture has been referred to as Moosejaw 'madness'. For many customers, the only way to experience the madness has been online.
“Moosejaw customers have always been very vocal on Facebook and Twitter. They are always telling us that we need to open a Moosejaw store in Atlanta, Denver, or even Peoria. I always thought Peoria was a band,” Eoin Commerford, VP of Marketing and Technology.
Moosejaw has consistently seen sales that double industry averages and always had success in their home markets.
“We've found that customers who ‘blur’ the channels of retail at Moosejaw, that is shop online, in-store, get at us on Facebook, Twitter and mobile, are better qualified customers, shop more and are more loyal to Moosejaw than anyone else. Having a physical store in markets where we already have a strong following on line will only create even more passionate groups of custies in these new locations, much like we have in Michigan and Chicago today,” says Gary Wohlfeill, Moosejaw’s Creative Director.
Moosejaw is planning on opening more retail locations in the next 36 months using their new retail model concept. With three locations leased and two in negotiation, Moosejaw is also planning to open another store in Boulder, CO this coming May.
At Moosejaw we sell the best outdoor gear gear and apparel in the world and have the most fun possible while doing it. Our goal is to engage customers with our unique brand voice and a little youthful enthusiasm. We call it Moosejaw madness. Moosejaw offers products from The North Face, Arc’teryx, Patagonia, Mountain Hardwear, and Black Diamond as well as under its own Moosejaw brand. The company serves a diverse customer base including serious outdoor enthusiasts, active individuals pursuing an outdoor lifestyle, and high school and college students who are passionate about the Moosejaw brand. Moosejaw operates through Moosejaw.com as well as seven retail stores.