JayBird Welcomes Lauren Fleshman as a Brand Ambassador
JayBird, the sports brand known for its wireless premium headphones, added professional runner Lauren Fleshman to the brand’s ambassador team…
Fanatics Partners with Phoenix Coyotes
The Phoenix Coyotes announced a multi-year agreement with Fanatics Retail Group, the business division of Fanatics, Inc., to manage the team’s retail store at Jobing.com Arena…
Headsweats Partners with Another Mother Runner
Headsweats announced their partnership with Another Mother Runner (AMR), a fierce, fun, active community of moms across the nation who share a passion for running, motherhood and living life…
Nuun Adds Olympian Kara Goucher as Ambassador
Nuun, the electrolyte sports drink, welcomed Olympian Kara Goucher to its portfolio of elite athletes. Goucher will also be a Nuun stakeholder and collaborator on product development…
Adidas Extends Deal with Louisville
The University of Louisville and Adidas announced the University’s new contract with Adidas. The new deal extends the partnership between the two for another four years, through 2018-19…
Blue Point Capital Recapitalizes Ortholite
Blue Point Capital Partners announced April 17 the recapitalization of OrthoLite, a leading supplier of comfort insoles and related shoe components to more than 130 of the world’s leading branded footwear companies…
Adidas Reaches Sustainability Milestone
The Adidas Group published its 2013 Sustainability Progress Report, an annual overview of achievements and challenges as well as a progress update on its 2015 sustainability targets. As part of the report, the Adidas Group announced that all Adidas Sport
JD Sports Fashion Reports Sports Stores Drove Growth in Fiscal 2014
UK-based JD Sports Fashion PLC reported sales of £1.33 billion ($2.1 bn) for the yeard ended Feb. 1, up 5.7 percent from the prior fiscal years with a strong performance at its Sports business and a turn around at its Outdoor business offsetting mounting
France’s GO Sport Group Reports Comps Decline Slowed in Q1
France’s GO Sport Group saw gradual improvement in same-store sales, strong performance for GO Sport Poland and nearly flat sales at its Courir stores in the first quarter ended March 31…
Surftech Appoints CEO
Surftech named Chris Dunn as its new CEO. Dunn was formerly CEO of SUP ATX, a maker of racing paddleboards…
Chaco Signs on as Platinum Sponsor of Outsiders Ball
Chaco has signed on as a platinum level partner of the Outdoor Foundation’s Outsiders Ball, which raised nearly $400,000 on the even or Outdoor Retailer Summer Market last year for programs that inspire a new generation of outdoor enthusiasts, champ
Shoe Carnival Announces National Advertising Collaboration With Lifetime’s Devious Maids
Shoe Carnival, Inc. announced its collaboration with Lifetime’s Devious Maids to further promote the company’s first national, integrated advertising campaign. The advertising campaign coincides with the season two premiere of the hit series D
PrimaLoft Taps Sentemenetes to Spearhead Fabric and Fleece Unit
PrimaLoft, Inc. has hired 30-year textile and apparel industry veteran Chris Sentementes to lead its Performance Fabric and Fleece unit. As business development manager for the unit, Sentemenets will leverage more than 30 years in the industry to increase
GoMotion Hires National Sales Manager
GoMotion, manufacturer of wearable lighting systems for runners, walkers and hikers, hired Vince Morse as its national sales manager. Morse, a running industry veteran, comes to GoMotion with over a decade…
TomTom to Use Mio Technology in Sport Watch
TomTom has become the second company after Adidas to license Mio Global’s patented heart rate technology in a sport watch…
