The University of Louisville and Adidas announced the University’s new contract with Adidas. The new deal extends the partnership between the two for another four years, through 2018-19.
The Portland, Or. based company will supply uniforms, footwear, and accessories for all 23 of Louisville’s athletic programs. Adidas will also provide “extensive investments in the the Cardinals’ athletic programs including advertising campaigns, equipment room expansion, digital/video technology, support for national champion spirit squads, a formalized sport administration internship program and co-branding opportunities including TaylorMade equipment within the UofL Golf Club,” according to the press release issued from the athletic department on Thursday.
