Surftech announced the addition of Chris Dunn as its newly-appointed CEO. He was formerly CEO of SUP ATX, the maker of racing paddleboards.
Dunn is a leader with over 21 years experience building businesses, according to Surftech. Dunn brings a track record of growing businesses, leading change and introducing new products to the Surftech team.
“Chris is the right person to lead Surftech forward. His combination of strengths and experience in product management, business development, finance, operations, and international business is precisely what we set out to find in the next leader of Surftech,” said Kate Harbin, Surftech chairman of the board of directors.
“I'm excited and honored to join the Surftech team as we celebrate our 25 year anniversary this season. I'm looking forward to working with some of the industry's best as we gear up for the next 25 years of Surftech,” said Dunn.
Dunn will be working closely with company founder, Randy French, and the sales, marketing, product development and operations teams to shape the future of Surftech. “Chris' experience in the industry combined with his creativity, passion and respect will serve Surftech quite well. He brings a wealth of experience and talent to our team,” said French.
Surftech also named Bob Rief to its board of directors. Rief began his career as a ski technician and lift operator while struggling through the University of Colorado. Since then, Rief has held positions as marketing director and sales manager at Nordica USA, VP of sales and marketing for Swiss-based Raichle-Molitor, GM of Merrell Footwear, president of Nike Golf, VP/assistant to Ely Callaway of Callaway Golf, CEO of Reef sandals and Sanuk Footwear, and Operating Officer for Boardworks.
Currently Rief is the CEO of Malibu based OTZ Shoes and will continue his work there while holding a seat on the Surftech Board of Directors.
“I have known Bob for many years and greatly admire him and the brands that he has worked with in the past,” said Surftech founder, Randy French. “I believe that his involvement will be very beneficial to our management team, shapers and the entire Surftech community.”
