Sport Chalet and Asics Launch NYC Marathon Sweepstakes
As part of its Adventures of a Lifetime sweepstakes, Sport Chalet has joined forces with Asics to give one lucky winner the chance to have a VIP 2015 race week experience in New York City outfitted in the newest Asics apparel and footwear. The prize also
Epoch Lacrosse Partners with the Face-Off Factory
Epoch Lacrosse announced its sponsorship of the Face-Off Factory. Epoch will be outfitting The Face-Off Factory and its coaching staff…
Hunters Pass Hunting Heritage to Children
A recent survey by HunterSurvey.com reveals that passing the hunting heritage along to younger people is still alive and well with nearly 46 percent of surveyed sportsmen having taken at least one child hunting in the past year…
Skins Sponsors Tecnu Adventure Racing Team
Skins, the maker of gradient compression sportswear, announced a partnership with Tecnu Adventure Racing. Tecnu Adventure Racing is a multisport and adventure racing team in North America..
The National Deer Alliance Names Director of Digital Content
The National Deer Alliance announces that it has retained Mark Kenyon to be its director of digital content…
Columbia Sportswear Inks First NFL Deal with the Dallas Cowboys
Columbia Sportswear and the Dallas Cowboys announced an apparel licensing partnership featuring co-branded sportswear, outerwear and accessories for men, women and youth, with product available to the public starting in late spring 2015…
Gander Mountain Coming to Killeen Texas
Gander Mountain is once again expanding its network of outdoor specialty stores with a new location in Killeen, TX, set to open in the spring of 2015…
Field and Stream Sets Store Openings for Cary, NC and Columbus, OH
Field & Stream plans to hold grand opening celebrations the weekend of Sept. 5 through Sept. 7 for stores in Cary, NC and Columbus, OH. With the openings, Field & Stream, owned by Dick's Sporting Goods, will have six stores…
Lacoste Launches City Tennis App
Lacoste launched a free downloadable mobile application named Lacoste City Tennis. This new platform continues Lacoste's mission of making tennis more accessible and encouraging everyone to play the competitive sport…
New Study Finds Chicago Marathon Delivers Over $253MM in Business Activity
According to a new economic impact report, the Bank of America Chicago Marathon contributes an estimated $253.49 million in total business activity to the Chicago economy…
Balanced Body Expands Sacramento Workforce
Balanced Body, a maker of equipment for the pilates community, has moved its entire operation into a new, “green” building in Sacramento. The more than 100,000 sq. foot building on 88th Street houses Balanced Body’s office space and manu
Title Boxing to Enter Retail Space
Title Boxing is gaining increased distribution and awareness of its boxing apparel and equipment through retail sales of products offered inside Title Boxing Club fitness clubs. As a result of the successful strategy, Title Boxing announced plans to move
SPRI Bolsters Commercial Sales Team
SPRI Products, Inc., a distributor of rubberized resistance products and fitness accessories owned by Gaiam, has added Jonna Pento and Andy Hubbard to its commercial sales team in the health club market…
Powerhandz Adds NBA Guards as Brand Ambassadors
Powerhandz, Inc., an athletic training sporting goods provider, added NBA guards Donald Sloan and Ronnie Price, alongside pro basketball trainers Johnny Dribble2Much Stephene and Tyler “Mr. Basketball” Relph, as its official basketball brand ambassadors.
Tecnica Blizzard Names Greenwood as California, Nevada Rep
Tecnica Blizzard hired Dana Greenwood represent Tecnica and Blizzard alpine products in California and Nevada…
