Watch out Humminbird, Apple began selling a fish finder at its stores in Europe Wednesday, according to to Friday Lab, a Lithuanian company that makes the cue ball shaped device. Friday Lab said the product, Deeper, is the first fish finder to work on the iOS operating system.
Anglers simply attach the Deeper onto their fishing line the same way they do a bobber and it uses sonar to scan the water underneath for contour, depth and fish. Users can view those sonar images on their iPhone or iPad.
Friday Lab, which is based in Vilnius, Lithuania, said Deeper will go on sale at Apple.com in October.
“You dont have to be a professional fisherman or an IT geek, anyone can use and enjoy Deeper”- says Rolandas Sereika, Deeper Chief Marketing Officer. “Our goal was to make fish finding technology convenient, easy, and affordable. We studied fish finding technology used on large boats and saw a need for a small device that could be used for fishing off a dock, in a kayak, or anywhere else.”
You can think of it as your GPS for fish locating, except smarter. The Deeper gadget is a lightweight little black ball, so small it can be used where bigger fish finders are impractical, that can be cast from the shore, bridges, embankments, and docks – or even dropped under the ice. Deeper works where bulkier devices dont – on kayaks, float tubes, and even little radio-controlled boats.
Deeper is also useful for activities other than fishing, where measuring accurate water depth and temperature is important. Scuba divers can use it for safe immersion, and parents to make sure their kids are safe and comfortable swimming in a pond or a kiddie pool.
The Deeper app is free while the Deeper gadget costs just £149.95 and is small – just 65mm in diameter and weighing only 100 grams – designed to fit into any tackle box or fishing vest. Deeper packs plenty of power though – 4 hours.
With a manual in more than 20 languages Deeper is a truly global device! According to reviews by customers, Friday Lab has succeeded in creating a new, favourite gadget for iPhone and iPad using fishermen.
