LaserMax, producer of firearm laser systems, announced the launch of a new loyalty program to benefit shooting sports retailers. The LaserMax Dealer Rewards Program offers perks to qualifying retail locations for stocking LaserMax products.

“The Dealer Rewards Program is a pioneering vehicle through which LaserMax will strengthen relationships with our growing dealer network,” LaserMax Director of Marketing Celia Crane. “Our goal is to offer gun store owners and buyers another reason to stock LaserMax over the competition. This program does just that.”

LaserMax Dealer Rewards Members earn points with every laser purchase. Points are redeemed for LaserMax branded gear, products and merchandising materials. In addition, Rewards Members receive exclusive access to training, sales support, technical support, education, and exciting promotions designed just for them.

“This program highlights LaserMax’s commitment to fostering the overall health of the shooting industry, said LaserMax Vice President of Sales Kurt Worden. By supporting dealers, we invigorate the supply chain, which will in turn help support our two-tier distribution partners,” he said.

For details and to begin, visit the program website at promo.lasermax.com.