POW Inc. Raises $2.5M to Develop Outdoor Apparel Brands
POW Inc. of Seattle has secured $2.5 million from Seattle-based investment firm Columbia Pacific Advisors. POW will use the money to continue developing innovative brands in the active outdoor apparel market. POW now owns POW Gloves, Holden Outerwear and
GU Energy Partners with Strava to Help Physically Disabled Athletes
GU Energy Labs, and Strava, the online network connecting athletes, announced a partnership aimed at raising at least $50,000 for the Challenged Athletes Foundation (CAF). The unique partnership allows millions of runners and cyclists worldwide to help ra
Fleet Feet Opening in Oak Park, IL
Fleet Feet will expand into a former Competitive Foot space in Oak Park, IL. The store will be operated by Fleet Feet Chicago, run by Dave Zimmer and his wife, Lisa.
Backyard Collective Draws 160 in Boulder, Heads for Bend
The Conservation Alliance said that after drawing more than 160 volunteers to for a day of flood debris removal and trail work in Boulder, CO last week, it expects up to 50 volunteers to turn out for its last Backyard Collective of the year in Bend, OR…
Point6 Partners with Soles4Souls
Point6, makers of premium merino wool socks, has partnered with Soles4Souls, a global non-profit that collects donated footwear and distributes them to people in need around the world…

REI and Accell Partner to Bring German MTB Brand to US in 2015
REI will become the exclusive dealer of the premium German mountain bike brand Ghost starting next year…
Rawlings Heart of Gold Award Celebrates Greatness Off the Diamond
Postseason awards typically honor achievements on the field, but in 2011, Rawlings Sporting Goods Company, Inc., a subsidiary of Jarden Corporation, established the Rawlings Heart of Gold Award to honor the altruistic, off-the-field efforts of the game�
REI Promotes Zipfel, Nixes CMO Position
REI has promoted Annie Zipfel to the position of SVP of marketing and no longer plans to hire a chief marketing officer. Zipfel joined REI in 2012 from Target and now oversees all the retailer's marketing and advertising campaigns, digital engagement
STI International Names New Executive
STI International, Inc., an employee owned manufacturing company that produces 1911 & 2011 style firearms, announced that Jens Krogh will lead their sales and marketing efforts…
Freewaters Footwear Partners with Project 509 on Clean Drinking Water
Freewaters footwear, which donates 1 percent of gross sales to clean drinking water projects, announced a new partnership with Project 509 on the successful expansion of a clean water project in Haiti…
El Naturalista Opens its First Brand Store in Paris
El Naturalista has landed in Paris in an exclusive standalone store at No. 129 rue Faubourg Saint Antoine. Centrally located in the Bastille district, the store opening takes place…
Cole Haan Partners with Ballerinas
Cole Haan announced its multiyear partnership with three ballerinas of New York City Ballet…
Sam Edelman Expands to West Coast
Sam Edelman, which is owned by Brown Shoe Co. is setting up shop in a 3,500 square foot space at 342 North Beverly Drive in Beverly Hills…
Shoe Carnival to Throw September Shoe Parties
Shoe Carnival will host a VIP footwear fashion party to introduce customers to new brands and styles for fall at participating Shoe Carnival locations. The Shoe Party will take place on Sunday, Sept. 28…
Simms and PrimaLoft Expand Partnership
PrimaLoft, Inc. and Simms, manufacturer of waders, outerwear and technical fishing apparel and accessories, have expanded their partnership for Fall 2014…