K•Swiss Unveils New Brand Identity
K•Swiss has introduced a new brand identity that celebrates its place as the only heritage American tennis brand. K•Swiss’ new look brings the brand back to its founding roots and is characterized by a new visual language, including: a directional l
SoftScience Announces Official Brand Launch
Two footwear veterans, Scott Seamans, a Crocs founder and chief designer, and John Duerden, former president and COO of Reebok and a former CEO at Crocs, have launched a new brand, SoftScience, that promises to take “comfortable, casual footwear to an en
Digital Operative Partner to Launch Get You(th) Outdoors Challenge
Digital Operative has developed an interactive platform for The Outdoor Foundation in a pro bono effort to engage members of the outdoor industry online and encourage them to share their experiences with others through the Get You(th) Outdoors Challenge..
Deer Valley Agrees to Acquire Solitude Mountain Resort
Deer Valley Resort, a favorite location for outdoor and bicycle industry demo events, has entered into an agreement to purchase Solitude Mountain Resort and will begin operating the resort on May 1, 2015…
Chrome Industries Names Silverman as New President
Chrome Industries, a San Francisco-based company that designs and manufactures useful and durable gear for urban mobility, named Chris Silverman as its new president…
Citi Underwrites Major Expansion of Miami Beach Bike Share Program
Citi will become the title sponsor of the Miami Beach bike share program – Decobike – for at least the next five years, enabling a major expansion of the system to Downtown Miami and Coconut Grove. The global banking giant said it has learned through its
Nike Re-Ups with Pendleton on Exclusive Line
Nike has partnered again with Pendleton Woolen Mills for a limited run of NIKEiD customization choices…
Liberty Interactive Spins Off Backcountry, Other non-QVC Assets
Liberty Interactive Corporation sold its digital commerce companies, including Backcountry.com and Bodybuilding.com, and renamed itself QVC Group Friday as part of its previously announced plan to focus investors on its rapidly growing QVC television shop
Traditions Firearms Adds to Sales Team
Traditions Performance Firearms has added Bill Scaplen to the sales team…
Presidio Sports Management Opens Doors
Presidio Sports Management, one of only a handful of sports law and athlete management firms catering to the endurance sports community, officially launched today under the leadership of endurance athlete and civil rights attorney, Chris Douglas…
Dick’s SG Sets Grand Opening for Springfield, VA
Dick's Sporting Goods will be opening its 27th store in Virginia and 589th store nationwide on Friday, Oct. 17 at Springfield Town Center in Springfield (6601 Springfield Mall)…
PrimaLoft Partners to Help Launch NINOX
PrimaLoft, Inc. will be the exclusive insulation supplier featured in the launch of the designer menswear label NINOX, a new menswear label based in Boulder, CO…
Aetrex to Release iStep Mobile App
Aetrex Worldwide Inc. has launched its first-ever mobile app generator for footwear retailers to support its iStep system…
Michael Phelps Suspended By USA Swimming For Six Months
USA Swimming has suspended Michael Phelps for six months, forced him to withdraw from next year's world championships and taken away his funding from the sport's national governing body as a result of the Olympic champion's second DUI arres
Hillsound Equipment Adds Reps
Hillsound Equipment has added Orno Group LLC as its newest sales agency. Partners Greg Danziger and Luisa Harkins will be representing the brand in the Rocky Mountain region covering Colorado, Wyoming, Utah, and New Mexico…
