Ugg Launches Holiday Ad Campaign
Ugg Australia unveiled a multi-channel campaign, titled “Twinkling Lights,” created to showcase “how the holidays are full of magic” with a focus on a “glittering update” to the classic short boot…
Victorinox Swiss Army Names Sales Chief for Timepiece Business
Victorinox Swiss Army, Inc. (VSAI) has appointted Rich Rosenfeld as vice president of sales for the company’s U.S.-based Timepiece business…
Foot Locker Launches Holiday Ads
Foot Locker, Inc. unveiled four new, humorous commercials in support of the brand's third annual “Week of Greatness.” The 30-second spots star boxing legend Manny Pacquiao, WWE Superstar John Cena and NBA Stars James Harden, Tim Duncan and Derrick Ro
Lids to Offer NBA Apparel Customization
Lids Sports Group tips off the 69th season of the National Basketball Association (NBA) with its first-ever retail offering of customizable and personalized NBA apparel and headwear. Through a unique partnership with the NBA, fans can customize the new Ad
L.C. Industries, Inc. Changes Name
L.C. Industries, Inc., the travel and outdoor accessories company, has changed its name to LCI Brands…
Cabela’s to Open Stores in Virginia and Ontario
Cabela’s Inc. plans to open stores in two new markets: Gainesville, VA, and Ottawa, Ontario, Canada. Gainesville will open in 2017 and Ottawa in 2016…
Leki Renews Contract with Lindsey Vonn
Leki inked an athlete sponsorship renewal agreement with two-time Olympic Medalist and four-time World Cup Champion Lindsey Vonn to last through the 2018 Winter Olympics in South Korea…
My Asics Upgrades iOS App for Adaptive Training
My Asics, the adaptive training program for runners, released the latest version of its iOS app featuring SteadyPace, a new, real-time visual pace indicator, now in Beta, that helps runners actively adjust their pace as they run in order to train more eff
T.J. Maxx and Marshall’s Adding Outdoor Brands, Even Kayaks
T.J. Maxx and Marshall's gained access to more premium outdoor apparel brands and began selling kayaks in the fiscal third quarter ended Nov. 1 even as their parent company opened two new Sierra Trading Post locations in Denver. The off-price retaile
Sheex Sues 37.5 for Patent Infringement
Sheex Inc. has sued Cocona Inc. for patent infringement, alleging that its Sleep 37.5 sheets infringe on two patents Sheex received in 2013 to protect inventions it developed through years of research and development. The lawsuit marks the third Sheex has
Accell Group’s Updated Forecast Calls for Second-Half Acceleration
Accell Group NV, which sells Raleigh, Diamondback, LaPierre and Haibike bicycles in the United States, said leaner inventories, higher sales of e-bikes and premium sport bikes and acquisitions will result in higher net sales, organic sales and net income
Perry Ellis Faces Stockholder Revolt
Perry Ellis International Inc. was called out publicly late Tuesday by two influential shareholders for failing to appoint a special committee to explore strategic alternatives. The investors, who own a 6.3 percent stake in the apparel and brand managemen
Keen Taps Verde Brand Communications as Agency of Record
Keen has hired Verde Brand Communications as its public relations and brand communications agency of record…
Modell’s to Sponsor NYCFC
New York City Football Club (NYCFC) has announced Modell's Sporting Goods as their official sporting goods retail partner as they gear up for their inaugural Major League Soccer Season…
SFIA Urges Congress to Move on Trade Issues
In letters sent to Congressional leaders, as part of a broader trade coalition, the Sports & Fitness Industry Association (SFIA) is requesting retroactive renewal of the Generalized System of Preferences (GSP) and giving the President passage of Trade Pro
