Lids Sports Group tips off the 69th season of the National Basketball Association (NBA) with its first-ever retail offering of customizable and personalized NBA apparel and headwear. Through a unique partnership with the NBA, fans can customize the new Adidas NBA Swingman jersey with any NBA player name and number or personalize the jersey with their own name and number in more than 70 Locker Room by Lids stores nationwide. Player-customization or personalization of current NBA team logo adidas and Mitchell & Ness headwear is also an option in more than 800 Lids and Locker Room by Lids locations across the country.

As a national leader in fan wear, our primary goal is to provide our customers the ability to express their personal style and love of the game — not just for some of the teams and top stars, but any player, any team, any time, said Ken Kocher, president of Lids Sports Group.  Through select professional sports partnerships, custom embroidery capabilities and a wide selection of styles and sizes, we are committed to giving our customers the official gear they want, right when they want it.

We are always looking to bring new and exciting merchandise to our fans, said Brian Keegan, NBA vice president, global retail development. The new NBA Swingman jersey, coupled with the customized and personalized programs, accomplish this goal and provide our fans a unique and compelling customer experience at Lids and Locker Room by Lids stores.

In support of the new adidas NBA Swingman jersey from adidas and customization offerings, a commercial with Andrew Wiggins of the Minnesota Timberwolves launches this week across national television and digital/social platforms.

View commercial here.