Victorinox Swiss Army, Inc. (VSAI) has appointted Rich Rosenfeld as vice president of sales for the companys U.S.-based Timepiece business.

In this new role, he will report to VSAIs senior vice president of sales for North America, Kipp Acton.

Rosenfeld brings more than 25 years of experience in leading North and South American based multi-channel sales teams, and managing national retail account relationships, for global brands such as Hugo Boss, Movado and Bally. In his new position he will be responsible for leading all strategic sales efforts, including national, independent, chain and duty-free accounts relationship management, and a team of 13 regional sales directors and managers, across the Victorinox Swiss Army and Wenger Timepiece portfolios.

Rich Rosenfeld is a tremendous asset to the Victorinox Swiss Army U.S. sales team, said Acton. With his more than two decades of global sales and timepiece industry experience with some of the worlds best known brands he will be an integral leader in advancing the Victorinox Swiss Army brand through strong partnerships, regional sales management and intelligent merchandising of the Victorinox Swiss Army and Wenger timepiece portfolios. We are excited Rich has joined the Victorinox Swiss Army team and we look forward to strengthening our U.S. Timepiece business under his leadership.