Sunice Appoints CFO/COO
Sunice, the maker of outerwear, apparel and accessories for golf and snow activities, appointed Jean Cloutier as its new chief financial officer and chief operating officer. He had worked for Outdoor Gear Canada and Jupa Sports…
Tilly’s Endurables Founder Puts Iconic Hat Maker Up for Sale
Alex Tilly has put Tilly's Endurables of Toronto, Ontario up for sale, according to a report in The Chronicle Herald newspaper of Canada…
Peyton Manning Leads NFL Jersey Sales
Despite an early exit from the playoffs, Peyton Manning ranked first on the list of the top 10 bestselling NFL jerseys for the regular season from the Dick’s Sporting Goods Jersey Report. Johnny Manziel started out hot, but despite his steady declin
Johnson Outdoors/Minn Kota Sponsor FLW
FLW, the world's largest tournament-fishing organization, has announced a sponsorship agreement with Johnson Outdoors, owner of Minnesota-based trolling motor manufacturer Minn Kota. Financial details of the deal were not disclosed…
EB Brands Partners with UFC
EB Sport Group, the specialist in personal fitness products, announced a partnership with UFC, the world's leading mixed martial arts (MMA) organization…
Adidas Sponsors Tiny Catawba College in North Carolina
Adidas has entered a five-year agreement to be the official athletic footwear, apparel and accessory brand of Catawba College, a small liberal arts college in Salisbury, NC…
REI Partners with the American Council on Exercise
REI has joined forces with the American Council on Exercise (ACE) to offer specialized training for mountain climbing, backpacking and 5-10K runs in select REI store communities beginning in February…
NOCSAE Third-Party Certification To Take Effect This Month
This month the National Operating Committee on Standards for Athletic Equipment (NOCSAE) will begin requiring third-party certification for athletic equipment to meet NOCSAE standards, in accordance with ANSI/ISO national and international guidelines…
Vista Outdoors Shares to Begin Trading Feb. 10
Alliant Techsystems Inc. set the record date for the spin-off of its Sporting Group business to ATK stockholders as Feb. 2, which means regular trading in the new company – Vista Outdoors – should begin Feb. 10…
Mountainsmith Honors Pinnacle Outdoor as Sales Agency of the Year
Mountainsmith named Pinnacle Outdoor Group as its 2014 Sales Agency of the Year and recipient of its Anvil Award. Hal Ellms, Ben Winther and Sarah Maher, have earned the accolade for their work in New England…
Icebreaker Appoints Canadian Sales Manager
Icebreaker announced that Bill Redford will join the brand as national sales manager for Canada. He has previously worked for Fox Canada, Adidas-Salomon, Nike and Quiksilver in the region…
Champion Athleticwear Partners with Urban Outfitters on Collection
Champion Athleticwear launched Champion Select, a line created exclusively for Urban Outfitters, in partnership with three directional designers curated by the Capsule Show. The collaboration brings to life a modern interpretation of the Champion brand as
Alabama Takes Top Titles At Cheer Championship
The College Cheer and Dance Team National Championship, produced by the Universal Cheerleaders Association and the Universal Dance Association, two Varsity Spirit brands, took place this weekend and hosted competitors from more than 4,000 of the country&#
21 Brands to Use Polartec Power Wool
Polartec announced that 21 brands will launch products using its new Power Wool fabric collection, that optimizes the natural performance of wool with synthetic fibers…
NFL Threatens to Eject Marshawn Lynch Over Gold Cleats
The NFL threatened to eject Seahawks running back Marshawn Lynch from the NFC Championship Game for wearing a pair of customized gold Nike cleats. Nike has warned Lynch and other athletes about wearing customized cleats because it covers up the swoosh lo
