FLW, the world's largest tournament-fishing organization, has announced a sponsorship agreement with Johnson Outdoors, owner of Minnesota-based trolling motor manufacturer Minn Kota. Financial details of the deal were not disclosed.
“Minn Kota's commitment to innovation and quality is widely recognized by tournament anglers and fans,” said Trish Blake, president of marketing at FLW. “We are pleased to continue our partnership with them in 2015.”
The Minn Kota brand will receive exposure through FLW's multiple platforms including its website, social media community, world-class tournaments and expos, and FLW Bass Fishing magazine. The brand will also receive exposure on the “FLW” television show which is broadcasted on NBC Sports Network in high definition (HD) on Sundays to over 265 million viewers.
“As the world's leading manufacturer of electric trolling motors, Minn Kota has delivered innovative, tournament-tough products for over 80 years,” said Joe Brown, marketing director for Minn Kota. “Our longstanding partnership with the world's leading tournament-fishing organization provides the perfect showcase for our products while supporting the FLW community and the growth of competitive fishing as a whole.”
Minn Kota, known for their innovation, has new systems in place for 2015 including the first power trim electric trolling motor with auto stow/deploy and integrated GPS-controlled navigation. The new technology will assist anglers by providing hands-free navigation and propulsion. Minn Kota also produces shallow-water anchors, on-board battery chargers and an array of marine accessories. View the company's entire catalog by visiting minnkotamotors.com.
FLW is the industry's premier tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2015 over the course of 240 tournaments across five tournament circuits, four of which provide an avenue to the sport's richest payday and most coveted championship trophy the Forrest Wood Cup. FLW tournament fishing can be seen on the Emmy-nominated “FLW” television show and is broadcast to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.
Johnson Outdoors Marine Electronics, Inc. is a wholly owned subsidiary of Johnson Outdoors and consists of the Minn Kota , Cannon and Humminbird brands. Minn Kota is the world's leading manufacturer of electric trolling motors, as well as offers a complete line of shallow water anchors, battery chargers and marine accessories. Cannon is the leader in controlled-depth fishing and includes a full line of downrigger products and accessories. Humminbird is a leading global innovator and manufacturer of marine electronics products including fishfinders, multifunction displays, autopilots, ice flashers and premium cartography products.
