SGB Update

Brooks to Sponsor Vitality Liverpool

Brooks will be the official race partner for the Vitality Liverpool half marathon 2015. Brooks will be providing all finishers with their very own Vitality Liverpool Half Marathon finishers’ T-shirt as part of their congratulatory goody bag…

Smith and Wesson Lifts Guidance

Smith & Wesson Holding Corp. said recent, positive trends in the consumer firearm market had led it to increase its earnings guidance for the third quarter ending Jan. 31 and its full fiscal year…

Patagonia Laments Latest Avalanche Fatality

Patagonia lamented the loss of its ski ambassador Dave Rosenbarger, who died Friday, Jan. 23 when he was caught in an avalanche while skiing on the Italian side of the Mont Blanc Massif…

BST Bikes Names Karklins GM

BST Bikes, LLC has hired Tony Karklins as general manager, giving him responsibilities for overseeing strategy and operations for the Ellsworth Handcrafted Bicycles and Synergy Nano brands…

GoPro Partners with NHL, NHLPA

The National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA) announced a North American partnership with GoPro. The agreement is GoPro's first with a major professional sports league…

Skins Announces Inaugural Non-Sponsorship of FIFA

The Brussels summit on FIFA reform which was held at the European Parliament on Wednesday, Jan. 21 has prompted international sports brand Skins to announce the first ever ‘official’ non-sponsorship of football’s governing body. The non-

Chase Awards $100K Grants to Four Startups

Four sporting goods manufacturers have received $150,000 each through the Mission Main Street Grants program, which is supported by Chase and Google…

Sports Authority Appoints Chief Marketing Officer

Sports Authority appointed Ron Stoupa as executive vice president and chief marketing officer. He formerly headed marketing for Pep Boys. In his new role, Stoupa will be responsible for leading the strategic development and oversight of the company’

Sterling Rope Takes Home the Sassy at ORWM

Sterling Rope Company was named the overall winner of the third-annual American Made Outdoor Gear Award at the Outdoor Retailer Winter Market in Salt Lake City, UT Jan. 22…

HanesBrands to Expand Arkansas Hosiery Plant

HanesBrands, the parent of Hanes, L’eggs, Just My Size, Champion and other basic apparel brands, will add 120 jobs to expand the scope of production at its Clarksville, AK., sheer hosiery plant to take the place of offshore outsourcing…

Gazelle to Open Fourth Location in Metro Detroit

Gazelle Sports, the West Michigan-based running, soccer and active lifestyle specialty retailer, will open a fourth location this summer, expanding into the Metro Detroit area…