SGB Update

Soles4Souls Partners with Stride Rite on Barefoot Week

Soles4Souls, a not for profit global social enterprise committed to fighting poverty through the collection and distribution of shoes and clothing, is partnering with faith leaders and children's footwear company Stride Rite for this year's Bare

Hanes and Champion Launch Hanes4Education Program

Hanes and Champion, both owned by Hanesbrands, will launch the new Hanes4Education program to raise dollars for schools. Schools can earn cash rebates through orders of Hanes or Champion printed apparel…

Adidas Launches 3D-Printed Customizable Footwear

Adidas unveiled its Futurecraft 3D performance footwear in Portland, OR. The 3D-printed running shoe midsole is completely customized for each unique, individual consumer and athlete…

California Governor Signs E-Bike Legislation

California Governor Jerry Brown signed new e-bike regulations into law Thursday that had been sought by the Bicycle Product Suppliers Association (BPSA), PeopleForBikes and the California Bicycle Coalition…

Stephon Marbury Looks to Relaunch Starbury Line

Stephon Marbury, the former NBA star who now plays in China, is reportedly bringing back his Starbury line. The sneaker collection, launched in 2006, garnered much attention for selling for only $15 at Steve & Barry's…

Columbia Unveils Branding Initiative

Columbia unveiled “Tested Tough,” a new global branding initiative inspired by its Pacific Northwest heritage that again features Chairman Gert Boyle, and her son and Columbia Sportswear CEO, Tim Boyle…

Senate Democrats Unveil Sweeping Gun Control Proposal

Senate Democrats unveiled plans on Thursday for gun control reforms that include closing background check loopholes, expanding the background check database and tightening regulations on illegal gun purchases…

Puma Signs Michael Bradley

Puma signed a long-term contract with soccer player Michael Bradley, the captain of the U.S. Men’s National Team…

Asics Partners with Beach Volleyball Star on Collection

Asics America Corp. has partnered with beach volleyball star Kerri Walsh Jennings to launch the Kerri Clubä collection, an apparel and footwear line designed for high-school indoor volleyball clubs…