United Sports Brands Signs NFL Pro Jamaal Charles Across Three Brands
Shock Doctor and McDavid signed NFL All-Pro running back Jamaal Charles, extending his partnership to three USB names, after being a Cutters ambassador for the past two years. This makes Charles the first NFL ambassador to partner with all three brands.
Blink Fitness Opens New Queens Location
Blink Fitness, a gym with more than 50 locations throughout New York and New Jersey, will open the doors to its newest location at 56-02 Roosevelt Ave. in Queens on May 25, 2016.
Vapor Trail Archery Rebrands With Edgy Logo
Vapor Trail Archery, manufacturer of VTX bowstrings, cables, Limb Driver Pro-V, and other archery accessories, has rebranded to a new “edgier” logo.
Sport Casuals and Arnold Palmer Ink Sports Apparel Licensing Deal
Sport Casuals, which specializes in golf, tennis, running and fitness apparel, signed a new licensing agreement with Arnold Palmer Enterprise to benefit Arnie’s Army Charitable Foundation.
NFL Picks City of Angels for Super Bowl LV
The National Football League (NFL) selected the Los Angeles region to host Super Bowl LV.
K-Swiss Partners With Digital Learning Platform
K-Swiss has partnered with digital learning platform Skillshare to bring its program, ‘The Board’ to the public.
Shoes For Crews To Acquire Mozo Shoes
Shoes For Crews LLC, a specialist in slip-resistant footwear, entered into a letter of intent to acquire Mozo Shoes, which specializes in slip-resistant culinary footwear, from Chinook Asia, LLC.
Mammut CEO Schmid Departs
Mammut Sports Group CEO Rolf G. Schmid is resigning after 16 years of leading the Swiss maker of outdoor gear to pursue a career in consulting.
Yeti Releases Teaser of ‘Charged’ Documentary
Yeti, the rapidly growing premium cooler and drinkware brand, has backed its first feature-length documentary titled ‘Charged.’
Deuter Partners With Hike It Baby
Deuter USA has entered into partnership with Hike It Baby, a social networking platform dedicated to developing communities that get families outside with children from birth to school aged.
Vibram Sponsors Cotopaxi Questival Boston
Vibram is sponsoring the Cotopaxi Questival Adventure Race in Boston to celebrate the 10th anniversary of the launch of its iconic Vibram Five Finger articulated toe shoes.
Burton Donates $50,000 to Protect Our Winters
Burton Snowboards elevated its partnership with Protect Our Winter to the elite level by donating $50,000 in cash to the non-profit, which has been a vocal advocate for the snow sports industry on such topics as climate change and global warming.
Adidas Signs Houston Texans Wide Receiver DeAndre Hopkins
Adidas announced a multiyear partnership with Houston Texans Pro Bowl wide receiver DeAndre Hopkins.
Adidas Speedfactory to Begin Large-Scale Production in 2017
Adidas announced that it would resume production of shoes in Germany more than 20 years after it stopped making them in its home country. Its new “Speedfactory” will use robots, as opposed to the manual process the company employs in its manufacturing hubs in Asia.
GoPro and Red Bull Form Exclusive Global Partnership
GoPro and Red Bull formed a multi-year, global partnership that includes content production, distribution, cross-promotion and product innovation.
