5.11 to Sponsor Reebok CrossFit Games
5.11 Tactical has signed on as the official tactical gear sponsor of the 2016 Reebok CrossFit Games July 19-24 in Carson, CA.
B.U.M. Equipment to Relaunch
B.U.M. Equipment, the California lifestyle brand popular in the 80’s and 90’s, will be relaunched this fall as part of a celebration of its 30th anniversary.
Billabong Sells Sector 9
Billabong International Limited entered into an agreement to sell its skate hardware brand Sector 9 for approximately $12 million to an affiliate of Bravo Sports.
United Sports Brands Canada Transitions to Subsidiary Model
United Sports Brands will transition its brand properties in Canada from a distributor model to a subsidiary business structure.
US Apparel Coalition Suspends Bangladesh Factories
The Alliance for Bangladesh Worker Safety, which represents Canadian Tire Corp., L.L.Bean, VF Corp. and 25 other apparel brands, officially suspended three additional factories for failure to show evidence of remediation progress.
The North Face Names Explore Fund Winners
The North Face identified 45 non-profits that will be awarded grants through its Explore Fund, which this year favored programs activated in national parks.
Modern Meadow Raises $40MM Series B Round
Modern Meadow, the biofabrication company that grows animal-free leather made from living cells, announced a $40 million Series B round of financing led by Horizons Ventures and Iconiq Capital…
EMS Sales Approach $11 Million in May
Eastern Mountain Sports lost $1.70 million before taxes on $10.7 million in sales in May, according to financial statements filed in the federal court overseeing the bankruptcy proceedings of its parent company Vestis Retail Group LLC.
Wilson Sporting Goods Partners with Material Sciences Corp.
Materials Sciences Corporation and Wilson Sporting Goods Co. have entered into an exclusive agreement to explore mutual technology opportunities in the sporting goods space.
Despite Bankruptcy, Employees Praise Sports Authority
15,000 jobs to be lost, but no pitchforks and torches here. We look at why the sporting goods retailer still gets favorable reviews.
Tracksmith Apparel to Pay Consumers for Summer PRs
Tracksmith Apparel, a growing running apparel brand with its hand in vintage track design, will offer consumers a monetary reward for setting a PR this summer.
Venus Williams’ Brand Eleven Hires Senior Director of Marketing
Eleven, a performance apparel brand created by tennis star Venus Williams, hired Marlon LeWinter as its new Senior Director of Marketing and Public Relations.
Phelps Competes in Olympic Trials in Nail-biting Return
Michael Phelps made his long-awaited return to the Olympic scene on June 28 at the U.S. Swimming trials where he competed in the preliminary 200-meter butterfly.
Trending: Basketball-focused Gyms?
PickUp USA Fitness, based in Irwindale, CA, launched its long-awaited basketball-focused gym franchise roughly six weeks ago, and reports indicate the concept could really take off.
‘The Boz’ Makes the Cut at Vibram FiveFingers
Vibram USA launched an ambassador program for its Vibram FiveFingers articulated shoe brand by naming 17 personalities, including former NFL Pro Brian Bosworth, as brand ambassadors.
