PickUp USA Fitness, based in Irwindale, CA, launched its long-awaited franchise program roughly six weeks ago, and reports initial indications are that the basketball-focused gym concept could really take off.
“We have always been confident with our business model, and definitely believed there would be solid interest in our franchise program,” said PickUp USA President & Founder, Jordan Meinster. “The initial results have really exceeded our projections though. We have had countless inquiries for franchise opportunities throughout California, and all across the country – New York, Pennsylvania, Texas, Nevada. It’s really exciting.”
Founded in 2011, PickUp USA offers a full-service fitness club with a focus on basketball. The clubs offer group and private basketball training, weight and cardio rooms, lounges, locker rooms, retail merchandise, and the company’s main attraction – pickup basketball with referees.
“It’s an amazing gym atmosphere,” said PickUp USA Franchise Support Specialist, Derek Thomas. “We give our members the opportunity to get in a ton of basketball around their busy schedules, and provide world-class fitness areas within the gym for general training. People have fun, play ball, get in shape, and make friends – truly a one of a kind experience.”
PickUp USA has territories available for franchise development throughout the country, and is looking to award their first franchises this Summer.