Forsake Expands into Women’s Footwear
Outdoor footwear brand Forsake, founded in 2013, is expanding the business to debut its inaugural line of women’s footwear.
Speedo Drops Ryan Lochte
Speedo issued a statement on its Twitter account @SpeedoUSA on August 22 that it will no longer sponsor Olympian swimmer Ryan Lochte.
Zumba Joins My Gym to Battle Childhood Obesity
Zumba joined My Gym Children’s Fitness Center to recognize National Childhood Obesity Awareness Month with fitness classes for kids.
CKO Kickboxing Opens First Florida Location
CKO Kickboxing will open its first fitness kickboxing gym in Florida on August 27, in Clermont.
Technogym Donates 600 Pieces of Olympic Games Equipment
Wellness and fitness company Technogym donated 600 pieces of fitness equipment through the “Let’s Move for Rio” social campaign.
Running USA Partners with TEAMS Conference & Expo
Running USA, the running industry trade organization, has partnered with TEAMS Conference & Expo, the sports-event industry gathering.
The North Face Adopts Doping Policy
The North Face officially released a clean sport policy to ensure fair play across all of the Endurance Challenge Series (ECS) events in North America.
Ironman Acquires Cape Epic MTB Race
Ironman reached an agreement to acquire the Cape Epic mountain bike race in South Africa.
Eyeking Opens West Coast Design Studio in Irvine
Eyeking, the performance eyewear company, opened a design and development studio in Irvine, California.
SRAM Elevates Rigney and Ritzler
SRAM, the high-end bicycle component manufacturer, added veterans Sander Rigney and Ron Ritzler to the company’s senior management team in vice presidential roles.
Camp 9600 Plans Second Conference, Focuses on Storytelling
Camp 9600, an immersive marketing event held in Breckenridge, CO for active lifestyle professionals, will return for its second year on September 11-13, 2016 with a focus on data-driven storytelling.
Under Armour Launches Running Campaign
Under Armour’s latest chapter in its global marketing campaign, “It Comes From Below,” emphasizes how footwork and footwear are critical components to training.
PF Flyers Partners with Todd Snyder
The new collection, Grounder Hi-Top, features military canvas and leather.
Dick’s Sporting Goods Acquires Affinity Sports
Affinity Sports will provide key services to various youth sports national governing bodies and large-scale organizations under the Dick’s Team Sports HQ platform.
Western Ski Resorts’ Epic Summer
Resorts are reporting summer occupancy figures rivaling winter levels to DestiMetrics, which tracks such data in six western states.
