REI Pulls Plug On Novara Bike Brand, Launches Co-op Cycles
After 23 years, REI pulled the plug on the Novara bike brand and relaunched a private bike label under its Co-op name.
Sporting Life Heads West With Calgary Location
The new location, the company’s first in Western Canada, is part of a national expansion plan.
Mission Presents M Awards To Student-Athlete Role Models
The M Awards are given to high school student-athletes and include a Gold Award winner, Silver Award winner and Bronze Award winner who each receive a charitable grant made out to the community non-profit of their choice.
Outdoor Participation Grows, But Number Of Outings Drop
1 million more Americans got outside during the year to recreate, but did so fewer total times. Young adults lead gains.
ACE Study Finds Trampoline Workouts Similar To Running
The American Council on Exercise found trampoline exercisers experienced a level of energy expenditure similar to running at a pace of six miles per hour on flat ground, biking at 14 miles per hour or playing American football, basketball or ultimate Frisbee.
Adidas Speedfactory Makes Its First Shoe
Adidas unveiled the first product to be created at its Speedfactory facility in Ansbach, Germany.
Sterling Rope Joins Smith College To Develop Performance Test
The life-safety rope, cord and hardware manufacturer will work with Smith College’s Picker Engineering Program to develop a rope performance testing apparatus.
Stokehouse Unlimited Appoints VP Of International Businesses
The owner of the Vissla, Amuse Society and D’Blanc brands appointed Chris Evans vice president of international business and sustainability initiatives.
Girls’ Sport Company Turns Spotlight To Lacrosse Head Protection
Hummingbird Sports, in preparation for girls’ lacrosse season, has designed a range of soft-sided headgear to meet ASTM Women’s Lacrosse Headgear Standard WK36457.
Swanson Russell Promotes Finnegan To VP
Patrick Finnegan worked on several of the company’s big outdoor recreation accounts, including Gerber, Humminbird, Minn Kota, Nebraska Game & Parks Commission and Sig Sauer.
Websites Just As Effective As Fancy Wearables?
Bad news for fitness tracker companies. It remains unclear whether wearable technology actually affects weight loss, according to a new study published in The Journal of the American Medical Association (JAMA).
Helly Hansen Joins The Conservation Alliance
The partnership will continue to help support and bolster The Conservation Alliance’s efforts to fund conservation organizations working to protect North America’s last wild spaces.
Good To-Go Hires Five, Completes Facility Expansion
Good To-Go, a dehydrated meal brand, added five employees and completed a 3,700-square-foot expansion in order to increase capacity and respond to demand.
HippyTree Adds Rocky Mountain Rep
Ryan Gass and his MountainStyle Collective sales agency will service Utah and Wyoming region for the for the surf and climbing apparel brand.
Varsity Spirit To Launch Varsity.tv
The new website is dedicated to exclusive live coverage and a video library of Varsity Spirit cheer and dance competitions, original documentaries, breaking news and more.
