Nebraska-based Swanson Russell, a marketing communications firm, promoted Patrick Finnegan to vice president/account director in its Lincoln office.

An avid outdoorsman, Finnegan has worked on outdoor recreation account teams including major Swanson Russell brands Gerber, Humminbird, Minn Kota, Nebraska Game & Parks Commission and Sig Sauer.

Finnegan also joins the agency’s officers council and will continue serving on the New Business Council. He joined Swanson Russell as associate account supervisor in 2013. Finnegan formerly worked for Snitily Carr in Lincoln as director of account services. The Lincoln native holds a bachelor’s degree in advertising from the University of Nebraska–Lincoln.

“Patrick is a true leader who has proven to be skillful in all facets of account service,” said Dick Placzek, executive vice president/group account director. “His strategic development expertise and complete understanding of marketing principles add tremendous value for our clients.”