REI To Share Designs Of New Distribution Center
The retail cooperative hopes to advance sustainable design by sharing design details of the Arizona facility, which will support more than 40 percent of its sales.
OrthoLite Signs Mariano Rivera As Brand Ambassador
The five-time World Series champion will act as the official brand ambassador for OrthoLite and will collaborate with the brand on a variety of initiatives, including supporting the Mariano Rivera Foundation.
Zappos.com Launches First Loyalty Program
The four-tier benefits program will allow customers to earn Rewards Points towards future purchases, get free expedited shipping on all orders and receive early access to exclusive products and sales.
Nautilus Unlocks New Equipment Categories
Nautilus Inc., parent fitness company to Bowflex, Schwinn, Nautilus, Universal and Octane Fitness, unveiled a slew of new equipment products, some of which break ground on new categories within the equipment space, at an exclusive showing in New York City this week.
Dick’s Sporting Goods Widens Footprint
Dick’s Sporting Goods (DKS), a U.S.-based sporting goods retailer, will open three new brick-and-mortar locations within the first two weeks of October 2016.
Tennis Industry Association Names Health & Wellness Advisor
The Tennis Industry Association (TIA) appointed Jack Groppel, an internationally recognized authority and pioneer in the science of human performance, as the health & wellness advisor for the organization.
Bonfire Outerwear Debuts Free Range Video Series
Free Range’s premiere coincides with the launch of the Bonfire winter 2016/17 outerwear line, which can be seen on riders in the film.
GT Bicycles Launches User-Generated Campaign
The campaign, dubbed Fun Is Serious Business, focuses on what GT sees as the real reason everyone rides: “pure, simple, fun.”
Outdoor Brands Commit To Responsible Wool Standard
Patagonia, Eddie Bauer, REI, Vaude, Mountain Equipment Co-op, Deckers and Kathmandu have made commitments to the Responsible Wool Standard (RWS).
Fjällräven Opens New Flagship Brand Center In Boulder
Swedish outdoor brand Fjällräven added a flagship retail brand center near its North American headquarters in Boulder, CO.
Skechers Mobile App Aims To Speed Checkout
Skechers USA Inc. debuted a new application for Apple and Android mobile devices that is set to elevate the brand’s consumer purchase experience both for e-commerce and within retail stores.
L.L.Bean Creates Commemorative David Ortiz Boat And Tote Bag
The bag was constructed out of the rain-delay tarps that protected the infield at Fenway Park during the Boston Red Sox 2014, 2015 and partial 2016 seasons.
Amazon Widens Lead As Shopping Search Engine
55 percent of consumers turned to Amazon.com first when searching for products online over the Labor Day weekend, up from 53 percent in April.
Outdoor Research Names Northeast Sales Rep
The Seattle-based manufacturer of technical outdoor apparel and accessories has added Stoner-Andrews of Shelburne, VT to its independent rep force.
Timberland Reports Progress Against CSR Goals
Approximately 44 percent of all cotton used in Timberland apparel in the second quarter was organic, U.S.-origin or sourced from the Better Cotton Initiative.
