Athleta To Move Headquarters To San Francisco
Athleta’s offices will shift from Petaluma to San Francisco in early 2017.
Wyoming Governor Convenes Outdoor Rec Task Force
Gov. Matt Mead has followed the lead of counterparts in Utah and Colorado by announcing plans to promote the outdoor recreational industry in his state.
Skechers Q3 Misses Wall Street Targets
Third-quarter earnings fell slightly and missed Wall Street’s targets, despite record sales. The company also issued weak guidance for the fourth quarter.
ACR Electronics Celebrates Manufacturing Month
The company, which exhibits its personal locator beacons at Outdoor Retailer, joined Florida Gov. Rick Scott Thursday to celebrate October as Manufacturing Month.
Rocky Brands Lands New Military Contract
The company will produce combat boots for the U.S. Military under a one-year contract that includes four additional one-year options.
Ugg Debuts Video Starring Rosie Huntington-Whiteley
The brand’s Global Women’s Ambassador and model Andreea Diaconu starred in the Cass Bird-directed video.
Reebok Unveils 3-D Liquid Factory
The project was spearheaded by Bill McInnis, former NASA engineer and current head of future at Reebok.
Nikwax Joins POW To Promote Environmental Awareness
The company teamed up with Protect Our Winters to advance the environmental awareness of snow sports participants.
MSR Prepares For Massive Crowdfunding Campaign
Mountain Safety Research (MSR) partnered with three non-profits and Indiegogo in a bid to distribute its Community Chlorine Maker to a half million people.
Honey Stinger Partners With Four NCAA Universities
As an official sports nutrition partner, the honey-based food company will fuel each university’s student athletes and receive signage, marketing and product sampling opportunities.
ScentLok Names Former Cabela’s Exec President
Aaron Ambur joins the Muskegon, MI-based company from Cabela’s Inc. where he was most recently the DMM of hunting hardgoods.
Nike Mag Raises $6.75 Million For Parkinson’s Research
The eight-day Nike Draw, online draw and auctions in Hong Kong and London featured a limited-edition release of 88 pairs of the Mag shoe.
Fila Korea To Open Apparel R&D Center In China
Fila Korea Ltd. plans to build a new apparel development center in China and is taking steps to drive global sales of its Fila Heritage line in the years ahead, officials said at the company’s two-day global branding enhancement meeting, “Fila 20th GCM 2016.”
New Balance Names VML Creative Agency Of Record
The appointment comes as New Balance in 2017 is set to replace Asics as the footwear and apparel sponsor of the New York City Marathon, ending Asics’ 25-year partnership with the race.
Reebok Partners With Handstand Fitness App
The launch expands Handstand to New York City and Boston and comes after significant growth and a $1 million investment from Reebok, notable angel investors and startup Studio Science.
