Hoka One One Runner Sets Grand Canyon Record
Jim Walmsley set a new Fastest Known Time on the 42-mile route from the South Rim to North Rim and back.
Bearpaw To Launch First Apparel Collection
Bearpaw is moving into apparel with the launch of a new line of outerwear.
Birkenstock Adds Three Key Members To Senior Management Team
Sandra Colon becomes VP sales; Jacqueline Van Dine, VP of merchandising; and Karen Ruenitz, creative director for the newly formed Birkenstock Americas organization.
Conservation Alliance Grant Round Sets Records
The industry funded non-profit set a record for annual contributions by sending $820,000 to 23 organizations in its final round of grant disbursements for 2016.
Vasque Renews Mount Washington Observatory Partnership
For the fifth straight year, the outdoor footwear company will supply the observatory crew with summer and winter boots.
UFC Gym Opens In Greenville, SC
UFC Gym will open its first South Carolina location in Greenville on October 8, 2016.
Under Armour’s App Empire Gains Mindbody Power
Under Armour entered a partnership with California-based Mindbody, a cloud-based business management software company for the wellness industry, to enhance UA’s nutrition-tracking MyFitnessPal with class buying capabilities.
PHIT America Backs Benefits Of Morning Exercise
The results of a study conducted by PHIT America with students in Naperville, IL revealed math and reading test scores are better after a P.E. class.
Asics Tiger Gets A New Logo And Store
Asics Corporation reinvented the “Asics Tiger” brand logo, to debut in advertisements and web content for the autumn and winter seasons.
Altra Athlete First To Ski Hardrock 100 Course
Altra Footwear’s elite athlete Jason Schlarb starred in the short documentary film “Skiing the Hardrock 100,” highlighting his journey to become the first person to ski the Hardrock 100 course.
Is Callaway Golf Looking To Rap For Revival?
Callaway Golf released a 10-minute docu-style short film called Golf Lives, which followed American rapper Scarface (Brad Jordan) through his iconic career in the music space and hobby of teeing off.
NFL Approves Riddell For Alternate Licensed Helmet
The National Football League (NFL) approved Riddell’s new helmet design as an alternate for licensed collectible helmets.
Columbia Expands Director Of Toughness Search To Europe
The two candidates awarded the position will embark on a nine-month adventure around the world to test Columbia’s range of performance products in extreme conditions.
Fanantics Adds Iconic Hip Hop Logo To Sports Apparel
Fanantics isn’t just using your favorite sports logo anymore. The global leader for officially licensed sports merchandise unveiled a collaboration with iconic hip hop music group RUN-DMC.
Fabletics Promotion Leverages Star Power
Fabletics launched a unique promotion that will award three consumers who visit a local brick-and-mortar on October 8, 2016 with a trip to Los Angeles to meet and lunch with brand Co-Founder Kate Hudson.
