BSN Sports, a national direct marketer and distributor of sporting goods to the school and league markets owned by Varsity Brands, acquired Steadman’s Sports Center (SSC) based in Bossier City, LA. SSC is one of the leading distributors of team apparel and equipment in the northwest region of Louisiana.

“We are thrilled to welcome Russell Taylor and his talented team to the BSN Sports family,” said Adam Blumenfeld, Chairman and CEO. “SSC brings more quality team sports professionals to our team in Louisiana. Their culture of great customer service is a perfect fit with our 750-plus sales professionals nationwide. We look forward to a bright future together.”

SSC President Russell Taylor said, “I am confident the value that BSN Sports will provide to our dedicated sales team will only enhance the purchasing experience for our loyal team customers.”

Blumenfeld added, “With the addition of SSC, we have added over 200 sales professionals in the last twelve months. We have recently added valuable teammates across the USA, including Texas, Wisconsin, Kansas, California, Utah, New Mexico, Arizona, Washington, New York, Florida and Idaho. We will continue to seek out partners that share our values and have a passion for building lifelong relationships with our customers.”

Photo courtesy BSN Sports