Backbone Media Bolsters PR Team
Backbone Media, a leading active lifestyle agency, added Christine Carter and Doug Stuart to its team.
Sweat Fitness Plans 9th Location
Sweat Fitness, the Philadelphia-based training and fitness boutique, will open its ninth location at One South Broad Street, Philadelphia, PA, come February 1, 2017.
U.S. Alpine Ski Team Names Members For 2017 Season
The 50 athletes will receive program support, access to the USSA Center of Excellence, coaching, sport science, sports medicine, high performance staff and education opportunities.
Sitka Gear Names Communications Agency Of Record
Backbone Media will provide public relations efforts and media planning for the Montana-based performance hunting gear company.
Sport Climbing Added To 2018 Youth Olympic Games
The event will be a combined event of the three disciplines (bouldering, lead, speed) for both males and females.
Adidas By Stella McCartney Inks Deal With F1 Driver Carmen Jorda
Carmen joins the likes of Karlie Kloss, Caroline Wozniacki and Garbiñe Muguruza in bringing to life the Adidas by Stella McCartney brand ethos.
UFC Gyms To Open In Sydney And Melbourne
The Melbourne gym will serve as the first franchise in the state of Victoria, while the Sydney location will be the second to open in New South Wales.
Mountain Equipment, Bridgedale And Hilly Distributor Hires KGPR
Effective immediately, KGPR will engage an integrated approach to brand communications to support consumer awareness for all three OSC brands within the outdoor and lifestyle marketplace.
Sisu Mouth Guards Parent Hires COO, CFO
Kathy Capelli comes with a background from the consumer goods industry, having spent the last seven years at Flatout Bread where she was instrumental in growing the business until it was acquired in 2015.
Under Armour CEO Rings NYSE Opening Bell After MLB Announcement
Under Armour rang The Opening Bell at the New York Stock Exchange (NYSE) on December 7, 2016, after the sportswear company announced earlier in the week that it had inked a major sponsorship deal with MLB.
Fitbit Acquires Assets From Pebble
Fitbit has acquired specific assets of Pebble, including key personnel and intellectual property related to software and firmware development. The acquisition excludes the company’s hardware products.
VF Corp.’s International Chief To Retire
Karl Heinz Salzburger, vice president and group president, VF International, will retire at the end of 2017. Aidan O’Meara, who currently runs the Asia-Pacific region, will assume the role in April 2017.
American Apparel Warns Of Impending Layoffs
American Apparel told nearly 3,500 employees in Southern California that they may lose their jobs on January 6 depending on the outcome of a likely sale to Gildan Activewear.
Taiwanese Textile Company To Open Plant In North Carolina
Everest Textile, a Taiwan-based fabric supplier to Nike, Adidas and other active brands, plans to establish a manufacturing facility in Forest City, NC, its first outside Asia.
Multiple Buyers Arrive For Performance Sports Group
The prospective buyers include KKR, Bain Capital LP, Apollo Global Management, TPG Capital and Sycamore Partners would compete against a stalking horse bid led by Sagard Capital Partners in a bankruptcy auction set for January 30.
