Mtn Ops Names New PR
Backbone Media will be charged with amplifying the brand’s momentum in the hunting market and expanding its awareness in the broader active lifestyle space.
Beachbody Enters MMA Category
Beachbody, a provider of fitness and nutrition programs, is entering the category of Mixed Martial Arts with the release of the company’s first MMA-inspired fitness and weight loss program, dubbed Core De Force.

Jonas Fitness Appoints Its COO To President
Scott Burgess has held the role of chief operating officer at Jonas Fitness since 2014 and will assume official responsibility for the company’s overall leadership and direction.

MusclePharm Hires New CFO
MusclePharm Corporation appointed Peter C. Lynch CPA as the company’s new chief financial officer, principal financial officer and principal accounting officer.

Obermeyer Founder Turns 97
Klaus Obermeyer, founder of mountain apparel brand Obermeyer, celebrates his 97th birthday on December 2, 2016.

Genesco’s Q3 Earnings Leap Past Street Estimates
Third-quarter earnings benefited from better-than-expected sales and significantly stronger margins at Lids Sports Group. The retailer nonetheless retained its guidance for the year due to the impact of unseasonably warmer weather and continued fashion shifts at Journeys.
Gun-Background Checks Climb Post-Election
Firearm background checks data for the month of November rose 14 percent year over year and 9.7 percent from October, according to FBI’s National Instant Criminal Background Check System.

Smith & Wesson Trims Outlook
The gun manufacturer now expects adjusted earnings for the year between $2.42 and $2.47, narrower and lower on the top end compared with the previous forecast between $2.38 and $2.48.
Zeal Optics Continues American Forests Partnership
As part of its “Buy A Goggle, Plant A Tree” program, the outdoor eyewear brand will plant a tree in the Rocky Mountain backcountry.

Krimson Klover Hires New Director of Sales
Luisa Harkins is tasked with regional and national sales strategies, dealer outreach programs and a company repositioning brand project.
G-III Q3 Sales, Profits Slip
The parent to Starter and other team licensed and fashion brands also revised its fiscal-year outlook following its acquisition completion of the Donna Karan and DKNY brands.

Adidas Opens Largest Store In NYC
The 45,000-square-feet location at 565 Fifth Ave. on the corner of 46th Street features “stadium retail” design, a juice bar, a personal fitness consultation area and customization areas

Zumiez Q3 Beats Estimates
Positive growth in men’s, accessories and junior’s supported a 4 percent comp gain in the period.

Australia’s Vie Activewear Plans First U.S. Headquarters In Idaho
The company, which was founded in 2013 in Bondi Beach, Australia, is expected to bring 43 new jobs with an average wage of $51,900.

Montane Appoints New U.S. Sales And Distribution Partner
Neskowin Outdoor Inc. of Portland, OR will direct the U.K. brand’s sales and distribution management in the United States, starting in spring/summer 2017.