Puma Signs Marc Bartra
The Spanish International who signed for Borussia Dortmund this summer will wear Puma EvoPower boots.
Asics To Replace Adidas As IAAF Sponsor
Asics formed a multi-year partnership with the top global track and field governing body.
Adidas Signs Beer Mile World Record Holder
In July the 22-year-old Canadian set a world record time of 4:34:35 at the Beer Mile World Classic in London.
MSR Donates To Haitian Health Foundation
The brand, which produces outdoor water filtration and purification solutions, said it donated more than 100,000 of its Aquatabs purification tablets to help with the continuing aftermath of Hurricane Matthew.
The North Face Locks Down Three Ultra Runners
The North Face, a division of VF Corporation, added three ultramarathon athletes, Clare Gallagher, Paddy O’Leary and Cody Reed, to its performance team.
Parker Bows Names Regional Sales Manager
Most recently with Outtech, Chip Wilson will represent the bow manufacturer in Michigan and Ohio.
Oakley Seals Deal With All Mammoth Resorts
The two-year partnership makes Oakley the official eyewear and goggle brand of the snow sports and mountain biking venue that includes Bear Mountain and Snow Summit.
ICAST Reveals 2017 Dates And Location
The 2017 trade show will take place July 11-14, 2017 at the Orange County Convention Center in Orlando, FL.
Le Col Supplies Catford CC Cycling Team For 2017
The deal comes as the cycling apparel brand is in the midst of conducting a month-long crowdfunding campaign on Crowdcube to raise £1 million for 20 percent equity.
UFC Gym Opens In Rocklin, CA
The opening of the 10,000-square-foot facility will include classes, demonstrations and an appearance by UFC bantamweight Urijah Faber.
FDRA Elevates President To CEO Role
The Footwear Distributors & Retailers of America (FDRA) elevated its President Matt Priest to the role of CEO. In this enhanced role, Priest will continue to lead the 72-year-old association.
Vertical Brands Appoints Bill Post To Lead K2 Apparel
Post, who previously worked with Nordica, Cocona, Point6 and other outdoor industry brands, will lead Vertical Brands’ efforts to oversee K2 Sports Apparel design, manufacturing and product sales.
Columbia Partners With Star Wars
Limited-edition jackets inspired by the upcoming Rouge One film will go on sale December 9.
Vert Wearable Inks NCAA Deal With Auburn University
Vert debuted its first team system last year with their first NBA client, the Miami Heat.
RYU Apparel Joins NYC Pop-Up
RYU Apparel Inc., a manufacturer of performance apparel, will be included in the New York City holiday pop-up shop The Run Up, which is open from December 8 -11.
