SGB Update

Tenkara Rod Co. Reels In New PR

Groundswell PR will oversee its media relations to drive the brand’s story across a myriad of editorial channels.

OluKai Invests In Headwear Brand

The footwear brand’s investment in Melin, a West Coast headwear brand in the luxury and youth culture space, follows on its investment in eyewear brand Kaenon.

Matrix Expands From Commercial Fitness To D2C

Johnson Health Tech unveiled a new line of Matrix cardio equipment, which was previously only available in fitness clubs. The new line moves into direct-to-consumer, being offered for in-home use.

Gildan Activewear Agrees To Acquire American Apparel

The $66 million acquisition is expected to further increase the brand’s penetration in the faster-growing fashion basics segments in its printwear business while wholesale opportunities will also be explored.

G3 Partners With New Sales Agencies

Hi Altitude Sales and Consulting will cover the Rocky Mountain region, Gone Skiing Agency will manage the Northeast territory, and Matt Gibely will represent the Southwest.