SGB Update

SFIA Sports Tech Conference Returns To CES

The Sports Tech Conference, presented by the Sports & Fitness Industry Association (SFIA), at CES 2017 will feature; NFL Hall of Famers, Warren Moon and Ronnie Lott; Olympic Gold Medalist, Nathan Adrian; Microsoft Corporate VP and Chief Evangelist, Steve Guggenheimer; and Executives from ESPN, BMW and Amer Sports.

USA Cycling Updates Policy For 2017

One of the most noticeable changes members will see is tiered Race and Ride Membership models, which offer more options to choose from.

Dassler Rivalry To Hit The Silver Screen

Fortitude International has acquired the film rights to the story of the Dassler brothers, Adolf and Rudolf, and their rivalry that led to the creation of Adidas and Puma.

Genesco To Sell SureGrip To Shoes For Crews

SureGrip markets occupational footwear under a portfolio of brands including New Balance, Caterpillar, Dockers, Lila, Merrell, Aerosoles, Crocs, DC Shoes, Johnston & Murphy and Keuka.

Fitbit, Garmin Lead Fitness Wearable Gains In Q3

Fitbit, Garmin and Samsung delivered double-digit global gains in the third quarter while Apple suffered a steep decline, according to the latest findings from International Data Corporation (IDC).

Tyr Signs Olympian Jacob Pebley

Tyr Sport signed the fifth-place finisher in the 200m backstroke at the 2016 Olympic Games in Rio de Janeiro, Brazil to its roster of sponsored athletes.

Adidas Earns Top Marks For LGBT Equality

Adidas received a score of 100 percent on the 2017 Corporate Equality Index (CEI), a national benchmarking survey and report on corporate policies and practices related to LGBT workplace equality.

Keen Hires Supply Chain Chief

Jens Christian Meier, formerly at Ecco, will manage and implement best practices for Keen’s value supply chain spanning from raw materials to the delivery of finished products.