Bridgestone Golf Signs Tiger Woods
As part of the partnership, Woods will be featured in digital, social, print and broadcast marketing globally as a Bridgestone Golf ambassador.
Study: Travel To Ski Destinations On The Rise
A new study by Airlines Reporting Corp. (ARC) charts that air ticket purchases made through U.S. travel agencies for flights to ski destinations are on the rise.
24 Hour Fitness Opens In Valley Stream, NY
A grand opening event for the 40,622-square-foot club is scheduled for Saturday, December 17.
Vasque Appoints International Sales Manager
Joel Lee, who brings more than 14 years of experience at Black Diamond Equipment, will head up leadership of the company’s international distributors and Canadian representatives.
Mountain Equipment Names California, Arizona and Nevada Sales Rep
Alpine Sports Company has worked with outdoor brands such as The North Face and Mountain Hardware.
Hi-Tec Licensed To Carolina Footwear For North America
The master agreement with Carolina Footwear grants the rights to manufacture and sell Hi-Tec and Magnum-branded footwear for men, women and kids, along with additional products in the adult outdoor and active footwear categories.
Nike Takes On Screens In Running Ad
Nike surprised the advertising community in its latest ad campaign by using a barebones approach and taking on TV, movies and social media use in encouraging people to run.
November Sales Climb 5 Percent Year Over Year
Sales at sporting goods stores decreased 1 percent seasonally adjusted over the previous month and increased 1.6 percent unadjusted year over year.
Oofos To Launch First Shoe
The line, Oomg, will initially launch with two different slip-on styles for women and features unique midsole construction to preserve the Oofoam impact.
Giant Bicycle USA Adds To Retail Support Team
The appointments include a WebLink specialist, an account executive, an after sales technical representative and a retail services executive.
Blueprint For Athletes Parent Quest Diagnostics Hit With Data Breach
The accessed data included name, date of birth, lab results and, in some instances, telephone numbers. However, Quest said there is no indication that individuals’ information has been misused in any way.
Yeti To Open Store In Austin
The flagship store to be located at 220 South Congress Ave. will open in the first half of 2017.
McNett Corp. Becomes Gear Aid Inc.
After three decades as McNett Corporation, the outdoor gear care and repair company is now officially known as Gear Aid Inc.
Safari Club International Names New CEO
Rick Parsons replaces previous CEO Phil DeLone, who resigned December 9 to become the CEO of the Reno-Sparks Convention and Visitor Authority.
Arcus Hunting Appoints National Accounts Manager
Jonathan Lené will be responsible for the Tink’s, Dead Down Wind, Ramcat, Trophy Taker and Big Game Butter brands.
