Keen Names Agency Of Record
Rygr, a Backbone Group company, will work on public relations and brand communications for outdoor and lifestyle footwear brand.
Lifestraw Hires Four New U.S. Sales Rep Agencies
Decker & Associates, Jeff2 Sales, M-5 Sales and Pursuit Sales have been added to the LifeStraw roster.
G-III Apparel Lowers Guidance
G-III Apparel reduced guidance due to weak sales in its retail operations segment.
L.L.Bean Expands Facilities To Support Boot Demand
L.L.Bean is moving into a new 110,000-square-foot warehouse in Lewiston, ME to support strong demand for its boots. The company will donated $2.1 million in charity grants in 2016.
RetailNext Sees 4 Percent Holiday Sales Increase
The company reported that while December store sales at physical stores were down 10.7 percent on a 13.4-percent decline in shopper traffic, average transaction value (ATV) and sales per shopper metrics were up significantly.
Adobe Sees 11 Percent Increase In Holiday Sales Online
Mobile brought in $28.43 billion in revenue, a 23-percent increase year over year.
Royal Robbins Names New CFO
Former Specialized Bicycles COO Joseph Brunetti also worked at CamelBak, Bell and Giro.
Adidas Signs Chinese Sports Stars
Swimmer Ning Zetao and volleyball player Hui Ruoqi will star in a campaign called “One in a Billion.”
Wal-Mart Acquires ShoeBuy For $70 Million
ShoeBuy CEO Mike Sorabella, his executive team and ShoeBuy’s 200-plus employees will continue to be based in Boston, MA, and will join Wal-Mart’s e-commerce organization.
PVH Corp. Sees Q4 Earnings Reaching Upper End Of Guidance
PVH Corp. announced that it currently expects its earnings per share for the fourth quarter and full year 2016 to be at least at the top end of its previously announced guidance ranges.
Report: Amazon And Forever 21 Exploring American Apparel Bid
Amazon and Forever 21 Inc. are both exploring bids for American Apparel LLC, according to a report from Reuters. Bids are due Friday.
Dynafit Appoints New Sales Reps
The athletic mountain brand hired representation for the Pacific Northwest, New England and Mid-Atlantic territories.
Picky Bars Collaborates With Bestselling Author Elyse Kopecky
Picky Bars’ partnership with Kopecky is the first step in expanding their product line outside of the real food energy bars they’ve become known for.
Outdoor Foundation Executive Director Resigns
The philanthropic arm of Outdoor Industry Association (OIA) has established a search committee to lead the leadership transition process.
Roka Seals USA Triathlon Deal Through 2020
This agreement, extending through 2020, makes Roka’s patented technologies available to the entire USA Triathlon community.
