Keen Inc., an outdoor and lifestyle footwear brand, named Rygr, an integrated marketing agency, as its agency of record. Rygr, a Backbone Group company, will work on public relations and brand communications for Keen.
“We believe Rygr will help amplify our goal of reaching more fans through our values and products” said Casey Sheahan, president, Keen. “They are a perfect cultural fit for Keen and their vast communications expertise aligns well with our strategic goals.”
“We are excited about our new strategic partnership with Rygr,” added Tyler LaMotte, Keen’s VP of global brand marketing. “With Rygr, we are well poised to amplify the brand and reach more fans across all new media channels.”
Founded by Brian Holcombe, Rygr partners with leading active lifestyle brands to orchestrate omni-channel product and brand campaigns.
“With a diverse, trend-forward footwear collection and its deep dedication to innovation, activism, and sustainability, Keen presents a unique opportunity to broadcast a largely untold brand story,” said Holcombe. “At Keen, Casey has built a team that passionately endeavors to live fulfilling lives, do good, give back, and inspire adventure — values that mirror our own.”