The New Primal Expands Southeastern Distribution
The new distribution will expand the responsibly sourced meat snack’s presence in North Carolina, South Carolina, Virginia, Georgia, Tennessee and Florida.
Adidas CEO Not Concerned About Trump Administration
In an interview with CNBC at the World Economic Forum in Davos , Kasper Rorsted, Adidas’ CEO, said he remained “extremely optimistic” about the company’s growth prospects in the U.S. despite concerns over changes coming with the Trump administration.
Nike And Patagonia Recognized For Combatting Waste
Nike was honored for its efforts on material efficiency and waste reduction, while Patagonia for its long track record of sustainable innovation and its ‘Worn Wear’ initiative.
Nautilus Inc. Promotes Executive Staff For Innovation And Direct
Rob Murdock was promoted to senior vice president of innovation, while Brian Pope has been named vice president and general manager of direct.
Buck Knives Teams Up With Remington Outdoor
The new official licensee of Remington cutlery has served outdoorsmen and women for more than 110 years.
Force Climbing Partners With IFSC
The recently launched Canadian climbing holds manufacturer is now officially an International Federation of Sport Climbing Main Partner in the holds category.
ACT Labs Hires Engineer From SRAM
ACT Labs hired Cory Sutela to oversee engineering for the third-party testing lab group.
Antigua Hires Sales Rep For Southern California
Chris Alcocer is a Southern California native and graduate of UCLA with 22 years in the golf Industry.
Elite Sportswear Enters Merger With Victory Team Apparel
Victory Team Apparel will add to Elite’s current portfolio of GK Branded Gymnastics and All-Star Cheer lines, Under Armour Gymnastics and Sideline Cheer, as well as the Dolfin Swimwear brand.
Kokatat Sponsors Antarctic Kayak Expedition
Kayakers Cristian Donoso (Chile), Roger Rovira (Catalonia) and Exequiel Lira (Chile) have set out to be the first paddlers to traverse Antarctica’s South Shetland Islands by kayak.
Kwik Tek Acquired By Investment Group
An investment group led by Falconhead Capital LLC, alongside M3 Outdoor Investments led by Blackhawk founder Michael Noell, acquired the designer and supplier of outdoor branded products.
Kammok, Sunski Take Inauguration Day Oath Of Action
The producer of outdoor gear and the eyewear manufacturer are taking a 1% for the Planet #OathofAction this inauguration day.
Nike Golf Signs Six European Players
Six European golf athletes, including eight-time European Tour winner Alex Noren and European Ryder Cup star Thomas Pieters, have joined the Nike Golf team.
Taurus Names Director Of Business Development And Training
Chris Hartnett will oversee all brands under the company, which encompasses the Taurus, Rossi and Heritage product lines.
Alibaba Group To Partner With IOC Through 2028
Alibaba is the first company to make a long-term commitment to the IOC through 2028 and the first Chinese company to commit to the Olympic Winter Games Beijing 2022.
