Antigua Group Inc., one of the nation’s leading designers and marketers of lifestyle and golf apparel under the Antigua brand, brought on Chris Alcocer as its sales representative covering the Los Angeles and Orange County regions in Southern California.

Alcocer is a Southern California native and graduate of UCLA with 22 years in the golf Industry as Territorial/Regional/National Sales Manager, notably with Ashworth/Ping apparel, Pukka Headwear and Under Armour-Gear For Sports. Alcocer currently resides in Temecula, CA.

“I could not be more excited to get the opportunity to work with a company known for its commitment to our industry’s traditional values,” said Alcocer. “I was immediately drawn to Antigua’s reputation for providing not only exceptional product, value and service, but most importantly its respect for the customer/vendor relationships still prevalent in today’s green-grass & golf specialty markets.”