Bauer Hockey Signs Several NHL Goalies
Bauer Hockey announced that several National Hockey League goaltenders have joined Bauer’s roster of elite athletes and three additional NHL goalies have officially extended their multi-year partnerships with the company.
Reebok Signs Teyana Taylor As Brand Ambassador
Reebok appointed R&B artist, dancer, actress and famed sneakerhead Teyana Taylor, as an official brand ambassador. Taylor will join Reebok’s like-minded collective of innovative and inspirational creators, including the likes of Future, Gigi Hadid, and Top Dawg Entertainment Recording Artist Kendrick Lamar.
Birkenstock Expands Into Beds
Birkenstock unveiled a line premium-quality beds, slatted frames, and mattresses in a partnership with Austria’s largest producer of upholstered furniture, ADA.
Tiger Woods Switching To TaylorMade Golf Clubs
Tiger Woods, who had been using Nike equipment since turning pro in 1996, signed a multi-year contract with TaylorMade for all clubs except the putter.
TAG Heuer Partners With Amgen Tour of California
TAG Heuer will partner for the first time for the 2017 edition with the Amgen Tour of California, America’s most popular and prestigious annual cycling event.
EORA Appoints New Southeast Regional Director
Terry Wilson comes to EORA with a background in the active outdoor industry, most recently completing a 15-year stint with Columbia Sportswear.
Macy’s Launches Ideology Men’s Activewear Line
Macy’s announced an expansion of the retailer’s Ideology activewear line with the launch of ID Ideology, a men’s collection available exclusively at 250 Macy’s stores and online at macys.com.
Kari Traa Names Verde As PR Agency of Record
Verde will help the Norwegian women’s apparel brand tell its story in North America with media relations and creative communication strategies.
Winmark Announces Management Addition
Winmark Corporation, the parent of Play It Again Sports, announced that Alan Majerko has been named vice president, corporate development.
Nike Swim Distribution To Expand In Europe
Perry Ellis International Inc. entered into Nike Swim distribution agreements in Europe with Action Sports Sportartikel GmbH Group for Germany, Austria, Switzerland, Netherlands, Belgium and Luxembourg, Tennis Fashion AB for Sweden, Norway, Finland and Denmark and Proged Group for Spain and Portugal.
Dick’s Awards $500,000 Sports Matter Grant To PGA Junior League Golf
Over the next three years, The Dick’s Sporting Goods Foundation will commit $500,000 through a Sports Matter grant to the PGA of America to provide thousands of underprivileged kids at Boys & Girls Clubs, The First Tee and other communities across the country the opportunity to learn to play golf.
Rollerblade Expands Marketing Team
Myles Cotter-Sparrow joins Rollerblade as product and marketing coordinator.
PGA Merchandise Show Expects Crowds
The 64th PGA Merchandise Show in Orlando, January 25 to 27, is welcoming more than 40,000 golf industry professionals with more than 1,000 exhibiting golf companies and brands.
Ridge Footwear Makes Numerous Hires In Relaunch
The tactical footwear brand announced a relaunch that includes the addition of key management personnel including national sales, international sales, and marketing.
Vans Opens House Of Vans Chicago
The opening event will be marked with special live performances from Future Islands, Digable Planets and Chicago-based breakout artist, Noname.
