Rollerblade hired Myles Cotter-Sparrow, an inline skater, outdoor enthusiast, and alpine skier, as its product and marketing coordinator.

“We’re thrilled to welcome Myles to the Rollerblade family,” said Jeremy Stonier and Stephen Charrier, co-presidents of Rollerblade. “With his passion for inline skating and a strong background in sales, customer service and marketing, we know he’s going to have a significant impact on our work to continue growing this sport. We look forward to the success I believe the future holds for our brand with Myles as part of our growing team.”

Cotter-Sparrow began inline skating as a form of training for alpine skiing, which soon developed into a passion for the sport itself. His experience has earned him a wealth of knowledge, which he will bring to his work coordinating the brand’s skate-to-ski initiative. Additionally, Sparrow will serve as a liaison for the Rollerblade service department, handle communications with dealers and consumers, and coordinate visual content through photo and video shoots.

Prior to joining Rollerblade, Cotter-Sparrow worked at Roces USA, handling sales, customer service, accounting and vendor collaboration. He has also worked at Whaleback Mountain in New Hampshire as Operations Manager, and at ESPN X Games in Athlete Hospitality.