SGB Update

The Honest Company Launches MLB Team Diapers

Jessica Alba’s lifestyle brand collaborated with Major League Baseball on Born a Fan team diapers featuring iconography and team logos from six MLB organizations.

Eastern Outfitters Skipping Auction For Private Sale

Eastern Outfitters, the parent of Eastern Mountain Sports and Bob’s Stores, plans to hold a private sale to Sports Direct rather than hold a bankruptcy auction as part of a deal reached with unsecured creditors.

Eagle Creek Hires Director Of Marketing

Monica Rigali will direct and develop global creative brand platforms, support global marketing roll-outs and build brand awareness for the travel outfitter.

UFC Gym To Open In Richmond, VA

The new facility features a 24-foot octagon, strength training and cardio machines, battle ropes, agility ladders, a bag room, group fitness studios, a Brazilian jiu-jitsu studio and other training equipment.

Macy’s Gains DKNY As Exclusive

Macy’s Inc. and G-III Apparel Group Ltd. announced an agreement under which Macy’s will serve, beginning February 2018, as the exclusive U.S. department store for sales of DKNY women’s apparel and accessories. Under the agreement, Macy’s exclusivity covers DKNY women’s apparel, handbags and shoes, in addition to women’s and men’s outerwear and swim, which will […]

STX Sponsors USA Field Hockey

USA Field Hockey and STX jointly announced a brand new partnership that will include design and development of all on-pitch and off-pitch apparel through the Tokyo 2020 Olympic Games. As the official apparel provider to the national governing body of the sport of field hockey, the STX brand will make its return to the Olympics […]

PGA Tour Superstore To Open At Hilton Head

PGA Tour Superstore is  opening  a store in the Hilton Head /Bluffton area in South Carolina. The 25,000 square foot location is at 1129 Fording Island Road Bluffton, SC 29910, near the Home Depot at the intersection of U.S. 278 and Burnt Church Road and will be an anchor in the Bluffton Crossing shopping center. […]