Leki Awards First Ligety-Weibrecht Ski Camp Scholarship
The scholarship includes registration fees for one week of camp at Mt. Hood, air travel to and from camp and Leki race gear.
Outdoor Sports Marketing Names National Account Sales Trainer
Will Pfister is responsible for OSM’s national account training service requirements in North and South Carolina, Virginia, District of Columbia, and Maryland markets. He joins outdoor industry veteran and co-trainer Gaston Farmer.
Patagonia Film Portrays Life At Sea
From surfers and spearfishers to a long-distance swimmer, a former coal miner and a group of at-risk kids on the streets of San Francisco,”Fishpeople” is about the transformative effects of time spent in the ocean.
Winter Conditions In Colorado Ski Country
After a couple weeks of spring skiing conditions, winter has returned to Colorado’s high country with double digit snow totals at Colorado Ski Country USA (CSCUSA) ski areas across the state.
Stormtech Performance Apparel Appoints VP Of Marketing
Stormtech Performance Apparel, a maker of performance, technical apparel, bags and accessories based in Vancouver, hired Michael Dalzell, formerly at The North Face, as VP of marketing.
GU Energy Labs Sponsors 2017-2018 Ragnar Trail Series
GU will be on-site at the events, helping fuel the Ragnar teams who are working together to finish a course over two days and one night, pushing their limits alongside friends and a community of runners
Outdoor Retailer Parent Files For IPO
Revenues in the sports trade show industry sector, which includes Outdoor Retailer, Surf Expo and Interbike, grew at a CAGR of 14 percent from 2014 to 2016.
JanSport Collegiate Licensed Apparel Faces Layoffs
VF Corp. is eliminating 380 jobs due to the closing of its apparel decoration operations. The layoffs are related to its JanSport Collegiate Licensed Apparel business, which will be winding down business over the coming months.
Zumiez Sees Modest March Comp Gain
The action sport retailer’s comparable sales increased 1.1 percent for the five-week period compared to a comparable sales decrease of 7.8 percent in the year ago period.
Powdr Partners With Nokian Tyres For Nine Resorts
As official tire partner, Nokian Tyres will have the opportunity to engage directly with a target demographic of adventure seekers through on-site branding, as well as potential resort activations.
Krimson Klover Names Marketing Department Lead
Emelie Ortiz, a veteran in sport and activewear marketing, will lead the company’s marketing and communication department at its new headquarters in Boulder.
Hudson’s Bay Co. Shows Loss In Q4
Jerry Storch, HBC’s CEO, said, “The past year was a disruptive one for the retail industry. While the department store sector remains challenging, we are taking decisive action and making the tough decisions to ensure continued performance should the current environment persist.”
Teton Gravity Research Drops Proximity Trailer
The surf film is a collaboration between TGR, Garage Productions and award-winning Director Taylor Steele.
Rawlings Renews Licensing Agreement With NFL
The new agreement went into effect on April 1, 2017 and will give Rawlings continued rights in categories such as footballs, portable chairs, canopies, coolers, tables, softees and slow cookers.
ElliptiGo Expands Sales And Marketing Teams
Kate Cornelius joined the company as a territory sales manager, while Djohara VandeCasteele becomes strategic marketing manager at the company’s headquarters in Solana Beach, CA.
