Krimson Klover, a Colorado-based outdoor, snow and lifestyle women’s clothing company, hired Emelie Ortiz, a veteran in sport and activewear marketing, to lead its marketing and communication department at its new headquarters in Boulder.

Ortiz is a seasoned marketing professional with more than 25 years of experience.  She was most recently run marketing manager at Pearl Izumi.

Ortiz commented on her new role, “I am so excited to be a part of the Krimson Klover team, there is so much opportunity and room for my creativity in leading this brand to the next big chapter.  I love supporting women owned businesses and this is my chance to roll up my sleeves and make a direct impact on the future of the brand.”

“We are in an exciting growth phase and Emelie, with her boundless passion and energy is just the person to help us reach our goals. We are thrilled to have her join our team,” added Rhonda Swenson, Krimson Klover founder and creative director.

Ortiz is Krimson Klover’s fifth new hire in less than a year. The company also launched a brand update with its new ecommerce website that went live last month for spring 2017.

Photo courtesy Krimson Klover