SGB Update

Maximum Human Performance Signs New Athlete Team

Timed with the launch of MHP’s new formulations, the athletes will appear in the brand’s new “Your Body of Work – Driven by MHP Science” campaign set to debut later this month.

Electric Partners With Surfrider Foundation

As a SICD member, Electric pledged a percentage of proceeds from the sale of select OHM Blue lens sunglasses, including polarized, to go to the Surfrider Foundation.

NSGA Report: Sports Participation Had Mixed Results In 2016

Segments experiencing growth included Open Water Sports, Shooting Sports, Fitness Activities, Team Sports and Outdoor Activities, while Wheel Sports, Individual Sports, Indoor Games, Personal Contact Sports and Snow Sports declined.

Nike’s Attempt to Beat 2-Hour Marathon Falls Just Short

Eliud Kipchoge finished his marathon in 2 hours and 25 seconds. The 32-year-old’s time smashed the official mark of 2:02:57 set by fellow Kenyan Dennis Kimetto in Berlin in 2014 but will not enter the record books largely due to a non-compliant system of pacemaking.

GOB Sales Start At Gander Mountain

Inventory liquidation sales are now under way at all Gander Mountain store locations. As reported, Camping World has agreed to acquire a minimum of 17 stores and expects to reopen locations following the liquidations.

Newell Brands Lifts Q1 Guidance On Improved Q1

Newell Brands reported pro-forma core sales in its Play segment grew 0.5 percent as solid growth on Beverages, Coolers and Team Sports was largely offset by substantial inventory destocking on Fishing and selected Coleman product categories.

Scott Montgomery Forms Consulting Company

Scott Montgomery, a veteran in the cycling industry, announced that he has formed a consulting company working within the bike and outdoor industries.