
Calia And Dick’s Sporting Goods Pledge $200,000 For Girls Team Sports Projects
The Dick’s Sporting Goods Foundation and Calia by Carrie Underwood, a fitness and lifestyle brand created in partnership with Dick’s Sporting Goods and multi-platinum superstar, Carrie Underwood, announced plans to fully fund girls team sports projects on education crowdfunding platform, DonorsChoose.org.

Timberland Names VP, General Manager Of North America
Most recently, Tracy Smith served as president of U.S. operations for Geox, where he was responsible for managing the brand’s wholesale, retail and e-commerce businesses. Prior to Geox, Smith spent nearly 20 years at Cole Haan.

NFL And MLB Buy Equity Stakes In Fanatics
The NFL paid $95 million for a 3 percent stake while the MLB acquired a 1.5 percent stake for $50 million. The NFL deal values Fanatics at $3.17 billion.
Lowa Names Vim Sales Group As Sales Representative
BJ Brewer will take over the reins from Gordon Lehmann who is retiring after 40 years in the industry and 15 years with Lowa.

Secretary Zinke To Hold Meetings On Grand Staircase Escalante Boundaries
Interior Secretary Ryan Zinke will visit Kanab, Utah on Wednesday, May 10 to meet with local politicians and review the boundaries of the Grand Staircase Escalante National Monument.

Speedo Launches Swim Generation
In development by Speedo International since 2011, Swim Generation supports life-saving projects around the world and has enabled partner organizations to already reach over 600,000 people.

Asics America’s U.S. Sales Drop 9.3 Percent
Asics America said that despite the sales decline, it made a number of moves in the quarter to position it for growth in the future. The moves were punctuated with the brand’s announcement of expanding its U.S. presence with a Product Creation Studio in Boston, the launch of the first-ever global social running initiative and the unveiling of several new performance footwear models.

Asics Q1 Earnings Slide
Asics Corp. reported sales in the first quarter declined modestly in the first quarter due to declines in Europe and the Americas region.
Sovereign Sportsman Partners With Arkansas Game And Fish Commission
Sovereign will oversee all associated harvest reporting, system administration, back office functionality and all internal reporting solutions.

USGA Teams Up With Play9
In 2017, the USGA will be working closely with state and regional golf associations and courses throughout the United States that will host and promote local Play9 days between May and October.

Running USA Hires Brian Lyons As Director Of Membership
In this role, Lyons will oversee Running USA’s member management, benefits, outreach and year-round engagement.

NFL Partners With Perform Group
The NFL and Perform Group have reached an agreement for Perform to market the NFL’s television broadcast rights in various global territories and NFL Game Pass outside the United States and Europe.

UFC Adds Directors Of Strength & Conditioning And Nutrition
UFC appointed Bo Sandoval as director of strength and conditioning and Clint Wattenberg as director of nutrition for the UFC Performance Institute, respectively.

Mountain Equipment Appoints Mid-Atlantic Sales Rep
The designer and manufacturer of outdoor apparel and accessories selected Dedication Sports Group for its representation in the Mid-Atlantic region.

RockyMounts Hires Creative Marketing Director
Karla Knight most recently worked in the Golden, CO area as a freelance designer.