SGB Update

Calia And Dick’s Sporting Goods Pledge $200,000 For Girls Team Sports Projects

The Dick’s Sporting Goods Foundation and Calia by Carrie Underwood, a fitness and lifestyle brand created in partnership with Dick’s Sporting Goods and multi-platinum superstar, Carrie Underwood, announced plans to fully fund girls team sports projects on education crowdfunding platform, DonorsChoose.org.

Timberland Names VP, General Manager Of North America

Most recently, Tracy Smith served as president of U.S. operations for Geox, where he was responsible for managing the brand’s wholesale, retail and e-commerce businesses. Prior to Geox, Smith spent nearly 20 years at Cole Haan.

NFL And MLB Buy Equity Stakes In Fanatics

The NFL paid $95 million for a 3 percent stake while the MLB acquired a 1.5 percent stake for $50 million. The NFL deal values Fanatics at $3.17 billion.

Speedo Launches Swim Generation

In development by Speedo International since 2011, Swim Generation supports life-saving projects around the world and has enabled partner organizations to already reach over 600,000 people.

Asics America’s U.S. Sales Drop 9.3 Percent

Asics America said that despite the sales decline, it made a number of moves in the quarter to position it for growth in the future. The moves were punctuated with the brand’s announcement of expanding its U.S. presence with a Product Creation Studio in Boston, the launch of the first-ever global social running initiative and the unveiling of several new performance footwear models.

Asics Q1 Earnings Slide

Asics Corp. reported sales in the first quarter declined modestly in the first quarter due to declines in Europe and the Americas region.

USGA Teams Up With Play9

In 2017, the USGA will be working closely with state and regional golf associations and courses throughout the United States that will host and promote local Play9 days between May and October.

NFL Partners With Perform Group

The NFL and Perform Group have reached an agreement for Perform to market the NFL’s television broadcast rights in various global territories and NFL Game Pass outside the United States and Europe.