Mountain Equipment, a designer and manufacturer of outdoor apparel and accessories, appointed Dedication Sports Group as the company’s sales representative in the Mid-Atlantic region.

Dedication Sports Group is comprised of a team of outdoor enthusiasts with a combined 65 years of experience as buyers, managers, guides, shop owners, outfitters and athletes. They work with many prominent outdoor brands such as: Bridgedale, Nikwax, Hilly and Lowa, among others.

“Mountain Equipment is now part of the Outdoor & Sports Company family of brands and it makes sense to leverage an amazing sales team we have assembled for our other brands,” said Colin Sanders, managing director at OSC Inc., Mountain Equipment’s North American distributor. “Dedication Sports Group has been working with our Bridgedale and Hilly sock brands for years and we look forward to having them help us expand Mountain Equipment’s distribution within their region.”

“Now is an exciting time to be part of the Mountain Equipment family as they grow their distribution in North America,” said Andy Correll, principal at Dedication Sports Group. “The brand is well known in Europe and we think that having U.S. sales reps who understand the symbiotic relationship between manufacturers, retailers, and customers, and who use that experience to act as committed brand ambassadors, will help Mountain Equipment solidify its roots on U.S. soil.”

Photo courtesy Mountain Equipment