Hydro Flask Welcomes New Ambassadors To Team Hydro
Hydro Flask added more than 20 action sports and active lifestyle ambassadors to its growing team.
GoPro Mountain Games On Track For Record Numbers
This year the games saw many improvements including a new website and an interactive, mobile-friendly map, better signage and a variety of food options.
Bass Pro Named To List of “America’s Most Reputable Companies”
Bass Pro Shops has been named one of “America’s Most Reputable Companies” by Forbes magazine in recognition of the public’s trust in the organization.
Study: About 2.2 Billion People Are Overweight Or Obese Worldwide
About 2.2 billion children and adults suffer from health problems related to being overweight or obese, and an increasing percentage of people die from these health conditions, according to a new study published in The New England Journal of Medicine.
Back-to-School Shopping To Grow 4.0 percent in 2017
U.S. retail sales during the back-to-school shopping season of July and August 2017 will grow 4.0 percent over 2016, according to eMarketer’s latest forecast. E-commerce for the back-to-school season are expected to grow 14.8 percent.
Adidas Partners With Arizona State To Reshape Sports
Adidas and Arizona State University announced the Adidas and Arizona State University Global Sport Alliance, a strategic partnership aimed at shaping the future of sport and amplifying sport’s positive impact on society.
The Conservation Alliance Responds To Call For Bears Ears Monument Boundary Revision
John Sterling, executive director, Conservation Alliance, wrote, “”It is hard to square Secretary Zinke’s recommendation with the fact that more than one million people commented in support of keeping the Bears Ears boundaries fully intact.”
Crosman Partners With AimCam Sports Glasses
The Crosman Corporation partnered with U.K.-based AimCam as the exclusive marketer and distributor to the U.S. and Canadian markets of the AimCam camera glasses system.
Sports Direct Lifts Finish Line Stake
Sports Direct International, the U.K.’s largest sports goods retailer, lifted its stake in Finish Line to 18.9 percent from 17.4 percent previously.
Play It Again Sports Parent Launches Consulting Arm
Winmark Corp. announced the launch of Winmark Franchise Partners, a consultancy for entrepreneurs and management teams looking into franchising as a business growth strategy
Film Celebrates 100th Anniversary Of International Ski Federation
The Vermont Ski and Snowboard Museum is inviting the public to its Annual Meeting for a special viewing of “100 Years FIS.” The film, from The European Broadcasting Union, was produced to celebrate the 100th anniversary of the FIS (Federation International de Ski or the International Ski Federation).
Boa Expands Run Category
The creator of The Boa System formed a new brand partnership with Asics and debuted Boa-powered running shoes with New Balance and Under Armour.
Huub Sponsors Gordon Benson
Huub, the maker of wetsuits, clothing accessories and goggles, has added British triathlete Gordon Benson to its roster of ambassadors.
Fan Favorite Becomes Exclusive Mass Headwear Partner For The University of Alabama
Fan Favorite, a subsidiary of iconic sports lifestyle brand ’47, has become the exclusive headwear partner for The University of Alabama for the mass channel.
Dane Jackson Crushes GoPro Mountain Games
The 23 year old took home first place in the Coors Light Steep Creek Championships on nearby Homestake Creek on Thursday and continued to rock the games by winning the freestyle kayak competition.
