Fan Favorite, a subsidiary of iconic sports lifestyle brand ’47, has become the exclusive headwear partner for The University of Alabama for the mass channel.
Distributed in the U.S. and internationally, Fan Favorite has partnerships with several sports properties including the NFL, MLB, NHL, NBA and is growing its portfolio of collegiate partners beginning with this partnership. The three-year exclusive agreement will begin in January 2018 and will run through December 2020.
“We are excited to join The University of Alabama in this exclusive headwear partnership with Fan Favorite,” said ’47 Co-owner, Steven D’Angelo. “The University of Alabama’s strong roots and commitment to their athletic programs fall in line with the values of ’47 and we are honored to partner with such a top-notch institution.”
“’47 Brand has always been a great partner for The University of Alabama, and we are excited for this opportunity to further integrate with ’47 through this program with Fan Favorite,” said Alabama Licensing Director, Cole Price.
The assortment of headwear will be available at Walmart, Dollar General, Target and many other mass retailers.
Previously known as Twins Enterprises, ’47 has partnerships with Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association and over 900 collegiate programs and is also the owner of Old Time Sports. ’47 employs over 250 corporate and retail associates around the world and is headquartered in Boston and Westwood, MA.