Foot Locker And Jordan Roll Out Kawhi Leonard Campaign
Foot Locker and Jordan Brand announced the digital launch of their joint holiday campaign featuring NBA star Kawhi Leonard, with cameos by Leonard’s teammate LaMarcus Aldridge and rapper Nipsey Hussle. The spot, titled “Bold Like Kawhi” comedically highlights Leonard’s unexpected day in his new Air Jordan I OG High Gatorade sneakers.
Smartwool Pairs Up With JAM Collective
Smartwool has named JAM Collective as its public relations agency of record.
Swannies Appoints PR Firm
Swannies, creator of stylish, comfortable and fun clothing popular among millennial golfers, has selected Buffalo.Agency to turnkey public relations and provide marketing support for events in more than 10 U.S. cities.
Study: The Human Race May Have Peaked
Humans may have reached their maximum limits for height, lifespan and physical performance, according to a new survey of research and historical records. The suggests humans have biological limitations, and that anthropogenic impacts on the environment – including climate change – could have a deleterious effect on these limits.
Sneakersnstuff Opens First U.S. Store
Sneakersnstuff opened its first U.S. location with a 3,500-square-foot concept shop and bar in the Meatpacking District.
Honey Stinger Relaunches Website
The website’s improved smart product finder provides shoppers with related product suggestions, making it easier to find relevant products for a variety of honey-fueled activities.
Tom Brady Launches Fitness App
TB12, the fitness and wellness organization co-founded by Tom Brady, announced the launch of the TB12 Method mobile application, offering a roadmap to the TB12 Method and lifestyle.
Iconix Appoints Peter Cuneo Executive Chairman
Iconix Brand Group Inc. announced that current chairman of the board, Peter Cuneo, will assume the role of executive chairman of the board of directors, effective immediately.
Adidas Signs P.K. Subban
Adidas announced a multiyear partnership with one of the National Hockey League’s top defenseman, 2-time NHL All-Star, 2013 Norris Trophy Winner and Olympic Gold Medalist, P.K. Subban of the Nashville Predators.
TRE 2017 Draws Record Retail Attendance
A total of 2,629 industry professionals attended the conference and trade show in Austin, TX, representing a 3.5 percent increase in total attendance over 2016.
Gatorade Names JT Daniels National Football Player Of The Year
Daniels has verbally committed to play football on scholarship at the University of Southern California in the fall of 2019.
Burton Releases Sustainability Goals For 2020
The new goals build on Burton’s already comprehensive sustainability efforts and focus on three major categories – product, people and playground.
Agenda Partners With Dew Tour
The annual Summer Dew Tour, presented by Mountain Dew and produced by TEN: The Enthusiast Network, announced that it has synchronized dates in Summer 2018 with Agenda, the action sports fashion trade show, to create “the ultimate action sports weekend” in Long Beach, Calif., from June 28-July 1.
Eastpak To Re-Enter North American Market In 2018
For the FW18 North American season, Eastpak will offer core packs, soft-side luggage, heritage leather styles, and the distinctive LAB collection featuring exclusive and premium materials and design.
NRF Urges House And Senate To Give Final Approval To Tax Reform
The National Retail Federation urged the House and Senate to approve a final version of tax reform legislation set for a vote today, saying the measure will boost the nation’s economy and make the United States more competitive in the global economy.
