SGB Update

Patagonia Gives Customers A Way To Fight For The Planet

On February 7, 2018, Patagonia will launch a new digital platform connecting customers with local grassroots organizations working to save the planet. The goal of this new platform, called Patagonia Action Works, is to help Patagonia customers learn more about local environmental issues and how to get involved with events, petitions, fundraising and volunteering time and skills.

Boardriders Announces Leadership Appointments

In the wake of the loss of CEO Pierre Agnes this past week, Boardriders, Inc. announced a number of leadership appointments. Dave Tanner, current chief turnaround officer, will assume the role and responsibilities of chief executive officer.

HanesBrands Partners With National Park Foundation

Timed for #TravelTuesday, the National Park Foundation and HanesBrands announced a new partnership to inspire people from all backgrounds to connect with, celebrate, and support America’s national parks and community-based programs.

Dick’s Launches “United In Sport” Campaign

Timed to the Pyeongchang Olympics, Dick’s Sporting Goods launched a “United In Sport” campaign that shows “the transcendent power of sport throughout history, and highlights moments when humanity is at its best, showcasing the unbreakable power sport has in binding us together.”

Under Armour Launches Lindsey Vonn “Unlike Any” Film

With opening ceremonies for the Pyeongchang Olympics fonly three days away,  Under Armour launched an “Unlike Any” campaign celebrating female athlete and a new film starring world champion alpine skier, Lindsey Vonn, ahead of her big races.

Shock Doctor Collaborates With Kickasso Kustoms

Shock Doctor, the leading mouthguard supplier, announced a collaboration with Kickasso Kustoms, the renowned artist known for one-of-a-kind designs with top professional athletes and celebrities.

ANTA Participates In Olympic Torch Relay

Ding Shizhong, the board chairman and CEO of ANTA Sports, and James Zheng, executive director at ANTA Sports and brand president of ANTA, were invited by Thomas Bach, president of the International Olympic Committee, to join the Olympic Torch Relay as distinguished representatives of a Chinese sportswear brand

The OutDoor Industry Award Accepting Submissions

The OutDoor Industry Award sees its thirteenth edition in 2018. Entries are now open for outdoor manufacturers to submit their latest innovations to win one of the industry’s most coveted design awards, which are announced on June 17, 2018, the first day of OutDoor – the leading international trade show.

Bass Pro, Cabela’s To Award $40K In Female Scholarships

Cabela’s and Bass Pro Shops, together with The Harry & Reba Huge Foundation, will be awarding $40,000 in scholarships to four female graduates of Nebraska or Missouri Ozarks region high schools this spring.

Intersport’s Revenues Advance 3.3 Percent In 2017

Intersport, the world’s leading sporting goods retailer, reported retail sales increased worldwide by 3.3 percent in 2017 from €11.1 billion to €11.5 billion. Currency-adjusted growth was 3.8 percent.