SGB Update

Volcom Hits The Selling Block

Kering said it plans to sell its Volcom, the action sports brand, to focus purely on luxury goods.

Nike Slips, Adidas Gains In Piper Jaffray’s Teen Survey

According to Piper Jaffray Companies’ 35th semi-annual Taking Stock With Teens survey, Nike dominated teen spending among brands but saw some eroding mindshare. Adidas climbed further, hitting a new peak in mindshare.

Adidas Partners With Lean In To Promote Equal Pay For Women

Lining up with Equal Pay Day held on April 10, Adidas and sister brand, Reebok, are partnering with Lean In, the movement founded by Facebook chief operating officer Sheryl Sandberg to encourage gender equality in the workplace and support equal pay.

Paddlesports Retailer Again Names Rapid Media Official Media Partner

Paddlesports Retailer has again partnered with Rapid Media as the official media partner of the 2018 show in Oklahoma City, OK. New for 2018 will be the Paddling Magazine Product and Industry Awards held the evening of Wednesday, Aug. 29, of Paddlesports Retailer.

Camber Outdoors Welcomes 15 new Corporate Partners In Q1

New 2018 Corporate Partners include Clif Bar, Cotopaxi, Evo, Hoka One One, GoLite 2.0, Native Eyewear, Notogroup, Prana, Santa Cruz Bicycles, Sanuk, Scarpa, Spyder, Teva, Waypoint Outdoor and Yeti Coolers.

Cairn Names Backbone Media PR Agency Of Record

Cairn, the Bend, OR-based outdoor gear subscription box company, has hired Backbone Media, a firm that has offices in Carbondale and Denver, CO, to manage the company’s communications strategy and public relations.

The Northwest Company Partners With Operation Hat Trick

The Northwest will now offer a series of custom licensed products that directly benefits the Operation Hat Trick’s mission of providing the needed financial and emotional support to veterans across the nation.

Nike Acquires Israeli Computer Company

Nike Inc. acquired Invertex Ltd., a fashion-tech company providing scan-to-fit shopping platforms powered by 3D and deep-learning, to strengthen the company’s digital technology and talent as part of Nike’s Consumer Direct Offense.